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TAG: Jason Petrie

Video / Oct 25, 2011 / 10:30 am

LeBron James: “I Think It’d Be Great To Play For Coach Cal”

You’ve seen the shoe, but now it’s time to dig a little deeper as the long-awaited primary black/red/white colorway of the Nike LeBron 9 becomes available at retail today. With that, go behind the scenes of LeBron‘ all-new signature shoe as designer Jason Petrie, senior product line manager Charles Williams, senior footwear developer Ben Smith, and the King himself tell you everything you need to know about the Nike LeBron 9. And for all you Kentucky fans out there, your boy John Calipari makes a cameo too.


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Style - Kicks and Gear, Video / Sep 20, 2011 / 12:30 pm

Nike LeBron 9: Behind The Scenes

We just showed you the shoe, but now it’s time to dig deeper. Go behind the scenes of LeBron James‘ all-new signature shoe as designer Jason Petrie, product line manager Charles Williams and the King himself tell you everything you need to know about the Nike LeBron 9.


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Featured Gallery, Style - Kicks and Gear / Sep 20, 2011 / 12:00 pm

LeBron James’ Signature Shoe: Nike LeBron 9

Nike LeBron 9

With a new season comes an all-new LeBron James signature shoe – his ninth to be exact. And today, Nike Basketball has officially unveiled the Nike LeBron 9. A reflection of LeBron’s versatile style of play, this shoe integrates Flywire technology and Hyperfuse construction for the first time, along with a combination of Max Air 180 and a Nike Zoom unit for cushioning. It’s basically the Watch The Throne of sneakers. Read More »

Style - Kicks and Gear / Apr 18, 2011 / 5:00 pm

Kenny Anderson, Three-Man Weaves And Crab Cakes: Dime’s Weekend With The Nike LeBron 8 PS

Nike LeBron 8 series

Ooooo. They got crab cakes in here?” Yes, they did, and Dime‘s visit to Miami to check out the newest sneaker from LeBron James‘ line, the Nike LeBron 8 PS, had a lot more than that. Eating crab cakes and some other weird seafood (I heard the name countless times, but still can’t say or spell it) in a suite during the Heat’s Game 1 win over the Sixers was great. But the real reason why I went down there, the real reason why I got up at 4 a.m. to catch a flight on Friday morning, was to check out the kicks. Read More »

Style - Kicks and Gear / Apr 14, 2011 / 4:00 pm

First Look: Nike LeBron 8 PS

Nike LeBron PS 8

What is inspired by lions as well as outdoor basketball in Beijing? LeBron James‘ newest sneaker is, the Nike LeBron 8 PS – built exclusively for the grind of the NBA Playoffs. Releasing nationally this Saturday, this is the final version in a series of three Nike LeBron 8 footwear styles and the first signature shoe to tap Hyperfuse. It couldn’t have dropped at a better time, seeing as how I really need a new pair to hoop in. Badly. Read More »

Style - Kicks and Gear / Jan 6, 2011 / 5:30 pm

LeBron James’ Signature Shoe: Nike LeBron 8 V/2

Nike LeBron 8 V/2

LeBron James debuted a special red colorway of the next generation of his signature shoe on Christmas Day, but today Nike Basketball has officially unveiled the latest model. Introducing the Nike LeBron 8 V/2. Trust me, you’ll like what you see… Read More »

Style - Kicks and Gear / Dec 2, 2010 / 12:00 pm

Heat Check: LeBron James’ Top 5 Sneakers Of All-Time

Nike Zoom LeBron IV "Fruity Pebbles" Edition

Today marks yet another epic moment in the life of LeBron James and Cleveland fans alike. It will be the first time King James ventures back into his old stomping ground with his new team. Swirled in controversy, Nike ads and retired players weighing in on “The Decision,” this matchup between the Heat and Cavs seems to have more on the line than just a notch in the win column. The pride of Cavs fans everywhere, and LeBron’s attempt to prove to himself (and Heat fans) that he made the right decision, are both hanging in the balance. This brings to mind another past turning point it LBJ’s life: the birth of his first signature shoe. Read More »

Style - Kicks and Gear, Video / Oct 1, 2010 / 10:00 am

Tour: Nike Air Max LeBron VIII

Yesterday we showed you the shoe, but now it’s time to dig deeper. Go behind the scenes of the all-new LeBron James signature shoe as designer Jason Petrie tells you everything you need to know about the Nike Air Max LeBron VIII.


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NBA, Style - Kicks and Gear / Aug 10, 2009 / 11:52 am

Just Another Day In Akron: The Launch Of The Nike Air Max LeBron VII

lebron-002

So I’m officially back from my trip to Akron for the LeBron James Innovation & Inspiration Summit and it’s time to let y’all know what went down. Throughout the day I’ll be posting tons of pictures from all the stops on the trip, but first up it’s the Ed Davis Community Center. Read More »

NBA, Style - Kicks and Gear / Aug 7, 2009 / 12:10 am

LeBron James Innovation & Inspiration Summit

LeBron James

When I said this was my dream job, I wasn’t kidding. Fresh off seeing Kanye West on Wednesday night, I spent the day travelling to Cleveland, Ohio for the LeBron James Innovation & Inspiration Summit. Over the next 48 hours, I’m going to get first-hand insight into everything LeBron, as well as an in-depth first look at the Nike Air Max LeBron VII. Not bad. Read More »