From Jordan‘s sneakers to Iverson‘s tattoos, NBA players have long had an influence that reaches far beyond the court… and today, the league’s fashion focus is climbing to new heights. With resources like Twitter and Instagram, many players are captivated by a quest to promote the latest trend. This obsession with social media, in conjunction with a mass hipster movement and David Stern‘s implementation of the dress code, has resulted in a fair bit of questionable dressing. Read More »
TAG: Jordan Brand
If it weren’t for LeBron James, Kevin Durant would most likely be called the best player in the NBA right now by most fans. Durant has benefits from Nike, being a signature athlete with his own line of sneakers and apparel.
Being with Nike also has its other perks, as Durant can get basically whatever Nike-affiliated sneaker that he wants, whether it’s exclusive retro shoes from the past to even Air Jordans. Durant can get it all, but even with that, he’s a true sneakerhead at heart. Read More »
With the regular season kicking off, it’s that time of the year where most of the fans attention won’t be on the actual play, but what they put on their feet (see: Ray Allen and LeBron James Tuesday night). With signature shoes like the LeBron XI, KD VI, D Rose 4 and the D Howard 4 already being revealed beforehand, it leaves Kobe Bryant‘s latest installment as the last of the major sneaker releases. Read More »
Uncle Drew is finally back. Revealed today, Pepsi MAX & Kyrie Irving Present: Uncle Drew Chapter 3, the latest installment in what is quickly becoming one of the most iconic marketing campaigns ever. This year features the introduction of two new characters to the team: Nate Robinson (“Lights”) and Maya Moore (“Betty Lou”). Read More »
As the story goes, when Michael Jordan was deciding which sneaker company to sign with out of UNC, he was sure about one thing: It almost certainly would not be Nike. Jordan had a very high opinion of adidas, and he had played his entire college career in Converse – which endorsed guys like Magic, Bird and Dr. J. MJ’s parents actually had to convince him to go through with his trip to Portland to hear Nike’s pitch. Read More »
Jordan Brand has announced that Chris Paul‘s latest signature sneaker, the CP3.VII, will be available nationwide on Oct. 5. Featuring Nike Zoom technology, dynamic, customizable Flywire and a herringbone pattern on the outsole, the sneaker is a guard’s dream capable of an adaptive, glove-like fit while also providing awesome ventilation. Read More »