If you’re unfamiliar, Jordan Brand has a venue, the acclaimed Terminal 23, on W. 32nd street in New York, less than a block west of Herald Square. On Thursday last week, they unveiled their west coast environ, the Jordan Hanger, in a West Los Angeles plane hanger. Come check out the newest court on the opposite coast. Read More »
If this is the year Kawhi Leonard truly becomes a superstar, a signature logo for the reigning Finals MVP was released just in time. Riffing on the notoriously giant hands of the precocious San Antonio Spurs wing, Jordan Brand came up with a slick new symbol that will serve as Leonard’s calling card going forward. Read More »
/ Oct 24, 2014 / 2:45 pm
Chris Paul, Blake Griffin (photo. Jordan Brand)
Last night, at 12:12 a.m. ET on the Adult Swim network the Jordan Brand sponsored “BGCP3TV in HD” sketch comedy show premiered. Say what you want about the Clippers teammates and Jordan Brand NBA all-stars failing to reach the Western Conference Finals last season, but — as you’ll see — they’re pretty decent with the off-kilter dry humor on display in the debut. Read More »
/ Oct 20, 2014 / 1:30 pm
Blake Griffin, Chris Paul (photo. Jordan Brand)
Jordan Brand reveiled today they’re going into the sketch comedy business with the signature stars, and teammates, behind the CP3.VIII and Super.Fly 3. Clippers teammates Chris Paul and Blake Griffin will star in a five-minute episode of “BGCP3TV In HD,” so come check out the trailer. Read More »
Back in 2003 at the Jordan Capital Classic, every last person in the MCI Center – including a just-retired Michael Jordan – focused their gaze on a young upstart by the name of LeBron James. James didn’t disappoint, leading all scorers with 34 points, albeit in a losing effort.
But if you could tear your eyes away from the boy who would be King, the point guard of the squad that took down Team LeBron was also a sight to behold, an efficient yet insuppressible whirling dervish on both ends of the court. For Chris Paul, the conclusion of his high-school career absolutely seemed like the start of something big – in more ways than one. Read More »
Much like waiting on a great meal can almost be better than actually eating it, sneaker aficionados thrive on anticipation. As such, the Jordan Brand Holiday Preview has become a week to circle on the calendar, serving to whet our appetites for what lies in store for the winter. Read More »
The gala nature of the unveiling of the Air Jordan XX9 back in April was no surprise — nearly three decades of heritage behind the annual game shoe dictated a grand premiere that featured royalty such as Jordan Brand designer extraordinaire Tinker Hatfield and Michael Jordan himself.
But with Chris Paul seven All-Star Games and eight acclaimed signature sneakers deep — for perspective, Penny Hardaway only had four over the course of his career — it’s only fitting that CP3’s new sneaker gets some similar shine befitting one of the best players in the NBA for close to a decade. Read More »
As time passes, many of the things we enjoyed when we were younger fall by the wayside, replaced by a combination of new favorite pastimes and newfound responsibilities. This, of course, is simply the natural order of things.
That said, so long as you don’t dwell on it too long, an occasional dose of nostalgia isn’t such a bad thing, simultaneously reminding us of good times and demonstrating to us how far we’ve come. Air Jordan retros are a perfect example: When you strap on a pair that you had as a kid, it has the ability to bring you back to a simpler time when you would swear a new pair of sneakers made you run faster and jump higher than before. Read More »
Nike today unveiled pics and info on the latest Jordan Brand performance sneaker as part of their Jordan Super.Fly line. Designers worked with Blake Griffin for the game-tested design to ensure the Jordan Super.Fly 3 produced the very best performance powered by flight. Read More »
/ Aug 6, 2014 / 11:45 am
Fresh off nailing 11 successive jumpers at his basketball camp, Michael Jordan faced off against Jordan Brand athlete and 2014 NBA Finals MVP Kawhi Leonard in an impromptu game of Hot Shot yesterday. Both players partnered up with a camper, and both knocked down a three-pointer from the top of the key, but only one would come out the winner. Read More »