/ Jul 14, 2014 / 12:15 pm
In Jordan Brand‘s new ad for Derek Jeter, scheduled to air just before he appears in the 2014 MLB All-Star Game Tuesday night, a stunning collection of fellow baseball players, NBA stars, coaches, managers, musicians, movie directors, a former NYC mayor, the G.O.A.T, New Yorkers, and even Sawx fans all tip their caps to the Captain. We don’t really like baseball (to slow), but Jeter is an institution in New York, and this 90-second spot is sure to raise the hairs on your arms regardless of how you feel about baseball. Read More »
The first time I saw Jabari Parker in person was back in January 2012 at the Hoophall Classic, and a few things jumped out at me. One was his poise with the media, despite then-No. 1 Simeon having lost its first game of the season to fellow powerhouse Findlay Prep. Another was the polish and maturity of his game: Even in defeat, Parker had a smooth 24 points and 12 rebounds.
Perhaps most of all, I couldn’t stop looking down at his feet: Parker was wearing a crisp pair of Air Jordan XI Concords, which were originally released the year he was born. I thought he had great taste in footwear — I actually got married in Concords — and it struck me at the time as the perfect choice for a Chicago native on a trajectory to become basketball royalty. Conspicuously, he would go on to wear Jordans on not one, not two, but three covers of Sports Illustrated. Read More »
In his seventh season, Michael Jordan finally reached the pinnacle of the basketball world with his first title. To celebrate MJ’s first Finals victory, Jordan Brand is releasing the signature kicks he laced up that year with two distinctive Air Jordan 6 Retros coming this weekend to pay tribute to the sneakers the man laced up as he started his drive to become legend. Read More »
The 2014 FIFA World Cup starts on Thursday, and Jordan Brand is unveiling all-new colorways for the Air Jordan VI, Jordan CP3.VII AE, together in a pack with Brazil-inspired apparel. Read More »
It must be nice being Carmelo Anthony‘s son. Recently, “Uncle MJ” got in lil’ Kiyan’s good graces with a gift any of us would die for: some custom, one-of-one Air Jordan 11s.
Anthony’s wife LaLa posted this photo on Instagram, featuring an all-royal blue pair of the patent leather classics. These will definitely have the seven-year-old stunting in school. Top that, Dad. Read More »
Ten years ago, on a cold December night, the Air Jordan XIX was introduced at Meatpacking District hot spot Cielo. Jason Kidd hosted, the bar was open and models strutted on a makeshift runway, all clad in Jumpman-emblazoned clothing. The XIX itself was under a glass case in a back room; for the select media members in attendance, photography was prohibited. Read More »
Pushing the envelope can be a blessing and a curse. The Air Jordan XX8, perhaps the most innovative and polarizing basketball sneaker in recent memory, cemented that the Jordan Brand is not satisfied to rest on its laurels and its retros. At the same time, it permanently raised stakes and expectations: What act could possibly follow the XX8? Read More »
Today, Jordan is unveiling the Air Jordan XX9 and here’s the first look we have at the new shoe, which will release in September. The image is courtesy of ESPN’s Darren Rovell. Read More »
Today, we got an official look at the upcoming collaboration between the Nike SB and Air Jordan lines, which has spawned a truly unique sneaker. Featuring two separate colorways that are both painted on, wearing away over time to reveal something else entirely, the Nike SB x Jordan I collaboration was designed by famed skater Lance Mountain, finally cashing in on the longtime cult following the Air Jordan I has had among skaters. Read More »
Debuting during yesterday’s NBA action, this “Tailored For Flight” video teases something big coming from Jordan Brand and Russell Westbrook for this year’s playoffs. Russ West is one of the league’s biggest fashion icons, so when he says “Let’s save these for the playoffs” you know it’ll be something crazy. Read More »