Behind The Scenes: Air Jordan 2010
Behind the scenes of the Air Jordan 2010 with designers Tinker Hatfield & Mark Smith.
Behind the scenes of the Air Jordan 2010 with designers Tinker Hatfield & Mark Smith.

Part of the festivities surrounding the launch of the Air Jordan 2010 down here in Miami, involve going to the Heat/Cavs game tonight. And from what I hear, we won’t just be watching the game, but will be balling out in one of the executive suites. Read More »

Jordan Brand knows how to do it big. After arriving in Miami and being taken to the Fontainebleau in Miami Beach, we hopped on a yacht from the hotel to an undisclosed location somewhere in the heart of Miami. White walls, red mood lighting and the portraits on the walls were closeups of the next shoe in the legendary Air Jordan line: the Air Jordan 2010. Read More »
Every year, Jordan Brand brings the heat when it comes to their commercial game. This year, with D-Wade added to the roster, they definitely don’t disappoint.

Mars Blackmon was right: “It’s gotta be the shoes.” And for University of Central Florida freshman Marcus Jordan, wearing his father’s kicks could cost his school $3 million. With an exclusive $3 million, six-year contract with adidas - that requires all coaches and athletes to use the company’s shoes, apparel and game equipment - the other MJ is being forced to trade in the Jumpman for the three stripes. Read More »

We could have this argument all day, but hands down, Chris Paul is the best point guard in the NBA. Even if you don’t believe me, in NBA.com’s annual GM Survey, 77.8 percent of the voters chose CP3 over Deron Williams (14.8) and Steve Nash (7.4). Recently I got up with the fifth year player to talk about Michael Jordan’s induction into the Hall of Fame, dreams of going to North Carolina and Stephen Curry for for Rookie of the Year. Read More »

As the holiday season begins to loom over us, it signals more than just the start of falling leaves; it’s time for Fall Jordan samples to start appearing. And this year is no exception. Feast your eyes on the Air Jordan XI Retro in the all-time favorite Space Jam colorway. While pics had hit the ‘net a few weeks ago, now much clearer pics have surfaced. Read More »

While the Air Jordan 1 Retro High paid tribute to the game when MJ dropped 63 on Larry Bird and the Celtics on April 20, 1986, the Jordan 60+ fuses all the past releases during Jordan’s 60+ point games. Read More »

At some point if you were a Creative Director for Jordan Brand you’d have to feel like the walls were closing in around you. With mediocre at best responses to Jordans XXII, XXIII and 2009 it wouldn’t be that far fetched to start thinking that the magic behind Air Jordans was fading away. Luckily for the powers that be (and therefore luckily for us) Jordans Retro revival has never really slowed down. Read More »

The amount of kicks that I come across on a daily basis is crazy, so it really takes something special for me to get excited. That’s why when I saw the Jordan Moments Collection, which brings together three legendary Jordan Brand sneakers to honor MJ’s ongoing contribution to the game, I started calling in favors across the country. Read More »