Back in 2003 at the Jordan Capital Classic, every last person in the MCI Center – including a just-retired Michael Jordan – focused their gaze on a young upstart by the name of LeBron James. James didn’t disappoint, leading all scorers with 34 points, albeit in a losing effort.
But if you could tear your eyes away from the boy who would be King, the point guard of the squad that took down Team LeBron was also a sight to behold, an efficient yet insuppressible whirling dervish on both ends of the court. For Chris Paul, the conclusion of his high-school career absolutely seemed like the start of something big – in more ways than one. Read More »
Much like waiting on a great meal can almost be better than actually eating it, sneaker aficionados thrive on anticipation. As such, the Jordan Brand Holiday Preview has become a week to circle on the calendar, serving to whet our appetites for what lies in store for the winter. Read More »
The gala nature of the unveiling of the Air Jordan XX9 back in April was no surprise — nearly three decades of heritage behind the annual game shoe dictated a grand premiere that featured royalty such as Jordan Brand designer extraordinaire Tinker Hatfield and Michael Jordan himself.
But with Chris Paul seven All-Star Games and eight acclaimed signature sneakers deep — for perspective, Penny Hardaway only had four over the course of his career — it’s only fitting that CP3’s new sneaker gets some similar shine befitting one of the best players in the NBA for close to a decade. Read More »
As time passes, many of the things we enjoyed when we were younger fall by the wayside, replaced by a combination of new favorite pastimes and newfound responsibilities. This, of course, is simply the natural order of things.
That said, so long as you don’t dwell on it too long, an occasional dose of nostalgia isn’t such a bad thing, simultaneously reminding us of good times and demonstrating to us how far we’ve come. Air Jordan retros are a perfect example: When you strap on a pair that you had as a kid, it has the ability to bring you back to a simpler time when you would swear a new pair of sneakers made you run faster and jump higher than before. Read More »
Nike today unveiled pics and info on the latest Jordan Brand performance sneaker as part of their Jordan Super.Fly line. Designers worked with Blake Griffin for the game-tested design to ensure the Jordan Super.Fly 3 produced the very best performance powered by flight. Read More »
/ Aug 6, 2014 / 11:45 am
Fresh off nailing 11 successive jumpers at his basketball camp, Michael Jordan faced off against Jordan Brand athlete and 2014 NBA Finals MVP Kawhi Leonard in an impromptu game of Hot Shot yesterday. Both players partnered up with a camper, and both knocked down a three-pointer from the top of the key, but only one would come out the winner. Read More »
/ Jul 14, 2014 / 12:15 pm
In Jordan Brand‘s new ad for Derek Jeter, scheduled to air just before he appears in the 2014 MLB All-Star Game Tuesday night, a stunning collection of fellow baseball players, NBA stars, coaches, managers, musicians, movie directors, a former NYC mayor, the G.O.A.T, New Yorkers, and even Sawx fans all tip their caps to the Captain. We don’t really like baseball (to slow), but Jeter is an institution in New York, and this 90-second spot is sure to raise the hairs on your arms regardless of how you feel about baseball. Read More »
The first time I saw Jabari Parker in person was back in January 2012 at the Hoophall Classic, and a few things jumped out at me. One was his poise with the media, despite then-No. 1 Simeon having lost its first game of the season to fellow powerhouse Findlay Prep. Another was the polish and maturity of his game: Even in defeat, Parker had a smooth 24 points and 12 rebounds.
Perhaps most of all, I couldn’t stop looking down at his feet: Parker was wearing a crisp pair of Air Jordan XI Concords, which were originally released the year he was born. I thought he had great taste in footwear — I actually got married in Concords — and it struck me at the time as the perfect choice for a Chicago native on a trajectory to become basketball royalty. Conspicuously, he would go on to wear Jordans on not one, not two, but three covers of Sports Illustrated. Read More »
In his seventh season, Michael Jordan finally reached the pinnacle of the basketball world with his first title. To celebrate MJ’s first Finals victory, Jordan Brand is releasing the signature kicks he laced up that year with two distinctive Air Jordan 6 Retros coming this weekend to pay tribute to the sneakers the man laced up as he started his drive to become legend. Read More »
The 2014 FIFA World Cup starts on Thursday, and Jordan Brand is unveiling all-new colorways for the Air Jordan VI, Jordan CP3.VII AE, together in a pack with Brazil-inspired apparel. Read More »