We already broke the news earlier this week that Jordan Brand was stepping it up again this year with the 2013 Jordan Brand Classic. But now that we have a break from tournament action and coverage, here are the official images. Not only will Drake be performing after the game on April 13 at Barclays Center in Brooklyn, N.Y., but the teams will be sporting some incredibly wild Air Jordan XX8s. Read More »

Every year, the NCAA Tournament brings with it expected outcomes… and not so expected ones (sorry to anyone who picked New Mexico to go to the Final Four. *Gulp* Me…). But we always know Georgetown, UNC and Cal are going to get laced with some ridiculous heat from Jordan Brand. This year is no exception. Read More »

Yesterday, Chris Paul sliced up the Knicks for 20 points and eight dimes in a 13-point Clippers win. He also debuted the Jordan CP3.VI AE. These are the “artisan edition” of his signature sneakers, the ones he’ll be rocking during L.A.’s (hopefully) long postseason run. Read More »

Being a partner with Jordan Brand has its perks, and Chris Paul is never afraid of showing them off. The man regularly posts pictures on his Instagram account of his exclusive sneaker colorways. Read More »

The Jordan line is constantly ahead of the game. It’s what makes Michael Jordan‘s sneakers unique. But the Air Jordan XX8 went way beyond expectations. The blank canvas, the zipper, the futuristic look. When the shoe was launched, most hit the dislike button. Yet there was an entirely different attitude this weekend at NBA All-Star when select media played in the XX8s during Jordan Brand‘s annual open run. Read More »

Welcome to THE GAME PLAN, a new section on DimeMag.com where we will be collaborating with CHAMPS SPORTS to bring our readers the best one-stop head-to-toe collections for ballplayers nationwide.

The first product offering to be featured in this space arrives in time to coincide with NBA All-Star Weekend and Michael Jordan’s 50th birthday. In MJ’s honor, check out the Air Jordan XX8 Collection, a cluster of high-end product inspired by the stealth nature of The G.O.A.T.’s game (remember his infamous “By the time you see me coming, it’s too late” quote?). Read More »

Back when I did a post on the greatest basketball commercials ever, the people at Jordan Brand figured prominently on that list. They always kill this stuff. Here’s the most recent example: the official spot for the Air Jordan XX8, featuring quick cameos from Russell Westbrook and Blake Griffin. Read More »

I remembering attending the launch of the Air Jordan XX8 back in early December, where legendary sneaker designer Tinker Hatfield gave us the goods on a text message conversation with Michael Jordan. Read More »

A tree branch had smashed into a fence, leaving a gash in the railing. Pots in upheaval. Dirt scattered. Bushes and shrubbery laid out across the street like a giant puzzle. The tornado had done its work.

But inside, a television was on. It was Game 6 of the 1998 NBA Finals, the final game of “The Last Dance.” There were six people: four adults and two boys, and the only voice in the room belonged to Bob Costas. Read More »

We already posted recent images of the Jordan Melo M9 “Year Of The Snake” edition, but today, Jordan Brand officially unveiled their “Year Of The Snake” Collection, which also includes a special colorway of the Air Jordan 1 High. Read More »