Along with the NBA lockout came an inevitable domino effect: Owners and players couldn’t reach an agreement, so the players couldn’t play. Thus, the executives couldn’t sell tickets. The vendors couldn’t push products. The fans had no game action to rehash. The bloggers couldn’t blog (as well). And the critics and sportscasters were forced to push golf, tennis and soccer onto us – like we actually care about that nonsense. Fortunately, the recently agreed upon labor contract should ensure that the worst is behind us. Yes – after what felt like a whopping 149 years (not days), the NBA is finally back. But not all was cause for complaints during the extended offseason. Our beloved sportswear companies, responsible for lacing us up with the finest on-court and off-court accents, couldn’t quit their day jobs. So we were repeatedly reminded that basketball never stops. Word to Nike. Read More »
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