TAG: Lawrence Norman

Style - Kicks and Gear / Apr 26, 2012 / 3:00 pm

A Trip To L.A. To Check Out The Lightest Basketball Sneaker Ever

adidas adiZero Crazy Light 2

On March 28, someone in Chicago sent Lawrence Norman a text message. The adidas vice president of global basketball picked it up, read it, and starting getting chills. It read “48 out of 48.” Four words were all he needed to realize adidas struck gold with the adiZero Crazy Light 2. This was the first year they had partnered with the McDonald’s All-American Game, and between both the girls’ and boys’ games, 48 of the most accomplished players in the country were chosen to represent the very best of high school basketball. Adidas supplied the sneakers, outfitting every locker with their as-yet unreleased Crazy Light 2s, hoping, but not entirely believing that every player would wear them. People have different tastes. You can’t please all. A backup plan was in place with backup sneakers just in case a few players didn’t take so quickly to the bright and stylish new shoes. Read More »