If you’re in the NYC area today and tomorrow, get yourself to the Nike House of Hoops by Foot Locker up on 125th Street in Harlem. The deal is sick – show up, pick up a pair of the new LeBron VII kicks, and get yourself laced with a free limited-edition LeBron t-shirt that you can customize yourself. Read More »

the.LIFE Files was behind the scenes at LeBron’s newest Nike commercial for his Air Max LeBron VII sneakers. In the video he talks about everything from Michael Jordan and Jay-Z to Bill Gates and Warren Buffet, along with what to expect from the Cavaliers in 09-10.

While the Nike Max LeBron VII’s that we’ve seen to date combine the full length air bag and Flywire Technology, this colorway breaks from the mold.

Instead of Flywire, these feature a black checkered pattern that looks like carbon fiber, which gives the kicks a real nice texture that makes the teal swoosh jump. Read More »

Yesterday we gave you your first look at the Nike Air Max Lebron VII’s and now once again courtesy of Kixandthecity.com we have a look at 3 other colorways, including a St. Vincent St. Mary’s make-up. Read More »

It’s been a big week for the Cavaliers. First a Shaqtus was spotted blooming in Cleveland and then the drafting of Danny Green and Christian Eyenga and now pics have surfaced of the next shoe in the LeBron James signature line. Here we have it, the Nike Air Max Lebron VII. Read More »