Now that the season is underway, everyone is enjoying the extended free preview of NBA League Pass before it goes away. And if you want to see Evan Turner break some ankles this season, I suggest you signup. For those of you wondering what he has on his feet, check out his first signature shoe, the Li-Ning TURNINGPOINT MID 001. Read More »

Although there were some people doubting whether or not Baron Davis would ever report to Cleveland, apparently he was just waiting for his shoes. Last night, Boom Dizzle tweeted a picture of his signature Li-Ning BD Defend kicks in a Cavs wine and gold colorway. Check ‘em out: Read More »

Now that you’ve seen the spot starring Donnell Rawlings (“Chappelle’s Show”) and Gerry Bednob (“The 40-Year-Old Virgin”), it’s time to check out the shoes. Introducing the Li-Ning F2. F2 stands for Foam Frame, and based on a full chassis of injection molded EVA material, it creates a one-piece monolithic construction for a lightweight, durable performance and a seamless fit. Read More »

Our friends at Li-Ning had a little problem importing their latest breakthrough sneaker, the F2 (which stands for Foam Frame). Shipments of the single-mold shoe were held up by U.S. Customs and Border Protection, delaying their launch in the States. Conspiracy theories abound as to the reason for the F2’s delay in customs. Was it the radical design that caused inspectors to think the product was something more nefarious than shoes? Could it have been pressure from sneaker competitors? Watch and find out.

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Back in February, we introduced you to the U.S. launch of Chinese footwear and apparel company Li-Ning and its first office/shop set-up in Portland. But another Chinese sneaker company is making even greater noise in the NBA recently: PEAK. And this past Monday, on the eve of opening night in the League, PEAK celebrated their own U.S. public introduction during its 2010-11 Season Tip-Off Party in L.A. Read More »

On August 23, Chinese sneaker brand Li-Ning officially entered into a long term endorsement deal with No. 2 pick Evan Turner, a move that Li-Ning’s Brand Initiative Director for Basketball, Brian Cupps, called “a game-changing moment” for the brand. “Adding a supreme young talent like Evan Turner,” said Cupps, “sends a message to the global basketball community that Li-Ning basketball is committed to being a player on the global stage.”

According to NiceKicks.com, the Sixers rookie will receive his own signature shoe during the 2010-11 season, but with that said, check out the Li-Ning Conquer which Turner recently debuted on his tour of China. Read More »

Last week, we told you about Baron Davis and his Li-Ning BD Doom line of kicks and gear dropping all over the West Coast. But before he was in L.A. for the launch, Boom Dizzle was running wild through Beijing with the brand. Check out a video of his experience below.

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With the world becoming more globalized every day, it was only a matter of time before sneaker companies from overseas started planting roots on U.S. soil. And this week, some of those seeds will finally come to fruition. Beginning on Friday, August 13, Baron Davis and Li-Ning‘s BD Doom line of footwear and apparel will be available in over 60 Champs Sports stores along the West Coast. After getting up with the Beardman himself this Spring for Dime #56, we talked about his BD Doom shoe, the response around the League and the buzz in Los Angeles. Check out the exclusive interview below. Read More »

Aside from keeping Baron Davis looking fresh, Li-Ning is also the official outfitter of the Argentinian National Team. And with the World Championships this Summer, you know they’re going to go all out. Watch out for the entire team rocking Li-Ning gear except for Luis Scola and Manu Ginobili, as they will most likely wear sneakers provided by their respective backers, Anta and Nike.

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When I was out in Portland for the opening of Li-Ning’s flagship, they mentioned the drop of this shoe. Now it has finally arrived. Check out this limited edition colorway of the Li-Ning BD Doom, inspired by Baron Davis‘ admiration for his hometown L.A. Dodgers. Plus, there’s even a matching Beardman tee! Read More »