I felt like I needed to be cloned to hit up everything going down in L.A. during All-Star Weekend. From games to parties to appearances, there wasn’t a free second to be had. So for those of you that weren’t able to make the trip, I wanted to give you an inside-look into that world. With that, check out what Nike Sportswear put together for Los Fearless on Hollywood and Vine: Read More »

After all of the hype, mystery and overall secrecy that Nike had been pumping into its Los Fearless 2-on-2 tournament over the past few weeks, its final showdown happened at last on Saturday. Finally. I had been beyond stoked for the chance to see what the creative minds over at Nike Basketball had cooked up for the tournament finale and they definitely didn’t disappoint. Read More »

While most of the basketball world was focused on the glitz and the glamour of the NBA All-Star game and all of the hoopla surrounding, a new movement in basketball had its day just a few blocks from Staples Center.

On Saturday, under a gritty overpass at the Lower Grand Street Tunnel in downtown L.A., the inaugural Nike Basketball Los Fearless 2-on-2 tournament went off. 64 teams showed up to do battle for a $2,000 cash prize and the bragging rights that come with surviving what is undoubtedly one of the most brutal tournaments in the known basketball world. Read More »

By now, we’ve given you some idea of what Nike Basketball has been doing with their secret 2-on-2 tournament, Los Fearless, that has been operating in L.A. over the last few weeks. And as of today, we now know its final location: The “Nike Tunnel” on Lower Grand Avenue in downtown Los Angeles this Saturday.

And this past Tuesday, we got our first look at what the Los Fearless 2-on-2 game is all about. At 9 p.m., our Dime crew in the tournament, Birdman’s Tattoo Advisors, arrived at USC’s Galen Center just as Nike requested we arrive “ready to play.” Read More »

This Saturday, the most fearless ballers in L.A. will be competing in a new brand of basketball called, Los Fearless. And from what we’ve been able to figure out, the action will be going down in a secret location at the Nike Tunnel. Dime’s Jack Jensen is one of the chosen ones, and has been keeping you up-to-date with his first two entries HERE and HERE. Want to peer into the world he’s been living in? Check out three teaser videos and the Los Fearless Manifesto below:

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It’s been a week since my first Los Fearless experience, and going into this past Tuesday night, I’d be lying if I said I knew what to expect. To catch everyone up to speed, Los Fearless is Nike’s secret 2-on-2 tournament; set to throw down during NBA All-Star weekend in L.A. In the Los Fearless circle, which includes 128 of us “Chosen Elite” as Nike says, our team is known as “Birdman’s Tattoo Advisors.” Because, why not? Read More »

It all started with a text message from a random number about two weeks ago. The message I received went something along the lines of, “Jack, this is Nike. There’s a 2-on-2 tournament during All-Star weekend. Winner gets $2,000. Do you want in?”

Of course I want in. What kind of a basketball-writing hack would I be if I didn’t want in – plus the rent in L.A. never comes easy, so I could use the extra coin. But that’s beside the point; I have and always will be down for any opportunity to hoop. Always. So I said yes, emphatically – like the kind of reply text that wears out your character limit with exclamation points and winking smiley faces – and I was in the Nike system. Read More »