LeBron James regularly puts on a show – usually some kind of dunk display – in pregame warmups. But when he broke out this one before Miami’s game against the Cavs the other night, the internet fervor it ignited had everyone newly laser-locked on layup lines last night.

LeBron did not disappoint (until later). Read More »

NBA All-Star Weekend is traditionally the time of year when brands step up to produce some pf their best, most exclusive work. Whether it is for players or for limited runs for consumers, this weekend sees some of the best basketball-related product of the entire year.

Stepping right up is Skullcandy, who have created special Mix Masters headphones for the players as well as a sick limited-edition James Harden collab that you can try to get your hands on today. Read More »

Whether you believe a player deserves All-Star consideration based on raw numbers or numbers combined with team success, Golden State’s David Lee fits the bill for both schools of thought. Read More »

With NBA All-Star fan voting winding down and ending on January 31st, Rajon Rondo‘s family at Red Bull are trying get him one last push to get him to Orlando in February.

They released this video today to urge fans to support Rajon’s All-Star bid – as of January 19th, Rondo ranked third among guards in the East behind Derrick Rose and Dwyane Wade. The action clips are taken from Rajon’s charity game at Harvard during the summer. Check it out here: Read More »

By now, we’ve given you some idea of what Nike Basketball has been doing with their secret 2-on-2 tournament, Los Fearless, that has been operating in L.A. over the last few weeks. And as of today, we now know its final location: The “Nike Tunnel” on Lower Grand Avenue in downtown Los Angeles this Saturday.

And this past Tuesday, we got our first look at what the Los Fearless 2-on-2 game is all about. At 9 p.m., our Dime crew in the tournament, Birdman’s Tattoo Advisors, arrived at USC’s Galen Center just as Nike requested we arrive “ready to play.” Read More »

NBA players creating entertaining videos to get fans to vote them into the All-Star game is nothing new. The real challenge now lies in players being able to top what’s already been done in order to stand out and endear themselves to fans. By those standards, Rudy Gay has done a pretty good job. We just got this video from one of his people. Check it out and let us know what you think after the jump…

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Just in time for all of the NBA All-Star 2010 festivities, we’re dropping the digital version of Dime #55 on the site today. You can GO HERE to flip through and read the new issue of the magazine.

For the cover shoot and story, we got up with Kobe Bryant in L.A. back in December, at the launch of the Nike Zoom Kobe V. At a particularly hectic time in Kobe’s life (when isn’t his life hectic?), Dime’s Austin Burton penned the best Kobe cover story and interview you’ll read this year; Read More »

True, Tiger Woods clearly has other things to worry about right now, but this is crazy. We were only in Dallas for NBA All-Star Weekend for a few hours when we spotted these for sale, not on the street or in some shady spot, but in the hotel gift shop! Read More »