Ever since NBA Live 10 dropped, we’ve been waiting for this day. If you were playing the game last night, some of you may have noticed that with the latest Dynamic DNA that went into the game, Kobe and LeBron received their new signature shoes in a variety of colorways. Every Friday, EA Sports will slowly be releasing new shoes into the game, but take a look at some of the new colorways of the Zoom Kobe V and Air Max LeBron VII: Read More »

Last night marked the official launch of EA Sports’ NBA Live 10 Invasion, a jam-packed tour that will crisscross a huge portion of the country over the next month giving gamers a chance to play NBA Live 10.

There’s a monster NBA Live tractor trailer that will hit every stop along the way. At each event, the trailer opens up to reveal a slew of flat screen TVs where people can play Live 10 in eye-popping clarity. Read More »

A little while back, we were invited to kicked it with Dwight Howard at the EA Studios in Vancouver, Canada. While going head-to-head in NBA Live 10 in a private room, we were able to fire away some questions at this season’s cover athlete about critics of his offensive skills, the time he beat Vince Carter in a dunk contest and the “100 Pushup Rule.”

Dime: When did you find out you were going to be on the cover of NBA Live? Dwight Howard: This past year. At first I was like, “Are they lying about being on the cover?” And once I found out, I was like, “Oh, this is tight, I have to do it.’ Read More »

As per usual, the haters were out in force when we posted the EA Sports NBA Live 10 preview video yesterday, and a lot of our readers were commenting about looking for improved gameplay. We have this video to run today to showcase some of that, in particular, the game’s player dribble moves.

If the Finals appearance didn’t qualify as the official announcement that Dwight Howard has arrived, then this will do. Once the cheesy kid who donned the cover of NBA Ballers: The Chosen One, Dwight is now on one of the two biggest video game covers in the world…