Nike Basketball has unveiled their new “Elite Series” of sneakers that bring about advances in lightweight construction, enhanced fit, dynamic protection and distinctive colors. The Nike Kobe VII, Nike Zoom Hyperdunk and LeBron 9 will all be available in both black and white colorways. What’s dope about them, besides the technology, is that each style worn on court will initially display a special white Swoosh Design. But as the NBA playoffs approach, Nike will celebrate the player’s achievements by replacing the white Swoosh with a gold one. Read More »

To celebrate the 36th anniversary of Black History Month, Nike is releasing a collection of new footwear and apparel styles that’ll surely have people foaming at the mouth. The limited edition footwear from Nike Basketball and Nike Sportswear is meant to honor the achievements and pioneering spirit of three important teams: 1996 USA Basketball Women’s team, 2002 Brazil Men’s Soccer team, and the 2008 Kenyan Long-Distance running team. Read More »

By now you’ve seen Kobe Bryant‘s latest signature shoe, the Nike Kobe VII System Supreme. But we guarantee you’ve never seen it like this. Introducing the “All-Star” edition, made exclusively for the Black Mamba’s 14th NBA All-Star Game on Feb. 26. Check it out: Read More »

Where do you go once you’ve reached the top of the KobeSystem? Kobe helps Richard Branson find out. Read More »

Level six is one of the most difficult things to grasp in the KobeSystem, but not for Kanye West. Read More »

If you’re looking for a great program and some great swag in your high school choice, Westchester High School in L.A. just may be the spot for you. As one of the elite Nike Basketball schools in the nation, you know you’re going to get hooked up. With that, check out their version of the Nike Kobe VII System Supreme in a home and away player exclusive. Read More »

Just because you’re the G.O.A.T. doesn’t mean you’re done dominating. The KobeSystem helps Jerry Rice come to that hard conclusion. Read More »

Kobe teaches his star-studded audience about explosiveness and reminds Tony Robbins why there is a “Kobe” in KobeSystem. Read More »

Leehom Wang discovers that the third step in the KobeSystem is perceiving yourself as something greater than great. Read More »

Serena Williams has a breakthrough with Kobe during the second day of the KobeSystem seminar. Read More »