Today, we got an official look at the upcoming collaboration between the Nike SB and Air Jordan lines, which has spawned a truly unique sneaker. Featuring two separate colorways that are both painted on, wearing away over time to reveal something else entirely, the Nike SB x Jordan I collaboration was designed by famed skater Lance Mountain, finally cashing in on the longtime cult following the Air Jordan I has had among skaters. Read More »
Ever since its original release and subsequent “Banned” label, the Air Jordan I‘s design has always appealed to skaters. Now, decades in the making, Nike SB and the Jordan Brand have come together to create a shoe with the genius of artist Craig Stecyk. Releasing beginning March 15, the sneaker will be available in limited quantities at select Nike SB and Jordan retailers. Read More »
I don’t blame you if you don’t know who Eric Koston is. I mean, you wouldn’t be coming to DimeMag.com to read about the latest and greatest in skateboarding. But as you’ve seen in the past from Nike, they do a great job at bridging the gap and connecting different worlds with out-the-box collaborations. This is no different. In celebration of Koston’s first Nike SB signature shoe, the Nike SB Zoom Eric Koston 1, the longtime Lakers fan has teamed up with Kobe Bryant to bring you the Kobe x Koston. Read More »
Don’t knock the hustle. That scrawny, little 15-year-old pictured above may be known to his parents as Max Silverman, but feel free to refer to him as the Gordon Gekko of the sneaker game. The Wheatley School (Old Westbury, N.Y.) sophomore may not have the largest or even most exclusive sneaker collection around, but he’s found a way to take his obsession of kicks and turn it into a nice little business for himself. After constantly running into Max at New York City’s Sneaker Con and Dunkxchange events, we got up with the kid to discuss his sneaker hustle, the business aspects of the game and his entrepreneurial goals for the future. Read More »
Check out the web-exclusive extended version of skate legend Paul Rodriguez‘s new commercial from Nike SB. Inspired by Ice Cube‘s 1993 hip-hop classic “It Was A Good Day,” the spot shows Paul’s version of what a perfect, sun-drenched day on the board would look like in LA.