I don’t blame you if you don’t know who Eric Koston is. I mean, you wouldn’t be coming to DimeMag.com to read about the latest and greatest in skateboarding. But as you’ve seen in the past from Nike, they do a great job at bridging the gap and connecting different worlds with out-the-box collaborations. This is no different. In celebration of Koston’s first Nike SB signature shoe, the Nike SB Zoom Eric Koston 1, the longtime Lakers fan has teamed up with Kobe Bryant to bring you the Kobe x Koston. Read More »

Don’t knock the hustle. That scrawny, little 15-year-old pictured above may be known to his parents as Max Silverman, but feel free to refer to him as the Gordon Gekko of the sneaker game. The Wheatley School (Old Westbury, N.Y.) sophomore may not have the largest or even most exclusive sneaker collection around, but he’s found a way to take his obsession of kicks and turn it into a nice little business for himself. After constantly running into Max at New York City’s Sneaker Con and Dunkxchange events, we got up with the kid to discuss his sneaker hustle, the business aspects of the game and his entrepreneurial goals for the future. Read More »

Check out the web-exclusive extended version of skate legend Paul Rodriguez‘s new commercial from Nike SB. Inspired by Ice Cube’s 1993 hip-hop classic “It Was A Good Day,” the spot shows Paul’s version of what a perfect, sun-drenched day on the board would look like in LA.