Now that you’ve seen the spot, you knew that the next thing to drop would be behind the scenes footage from the shoot. Hear Lamar Odom, Stalley and director Jacob Lincoln talk about what went down.
After Dirk Nowitzki and Jeremy Lin got some love in Nike Sportswear’s “Always On” campaign, the NSW team has turned to Lamar Odom. From L.A. to Queens, the video portrays a homecoming for Odom. And if you’re digging the music, our boy Stalley created the original track, “Born To Win.”
For those of y’all that made it up to Dyckman last night, you know what’s good. But for those of you that didn’t, just know that it went down. With that said, Nike Sportswear takes a look at two of the stars of Team Nike, Adris “2 Hard 2 Guard” DeLeon and Quinton “T2″ Hosley, and shows how they hold it down in the streets of New York City. Set to the tune of Vado‘s summer anthem “Always On,” you can see the squad practicing what the lyrics preach.
With UConn facing Kentucky in the Final Four this Saturday, you knew alumni were going to come out to support. So as part of Nike Sportswear’s “Bring On The Roar” campaign, watch Rudy Gay and DeMarcus Cousins talk about what playing for the Huskies and Wildcats means to them. Oh yeah, and Rudy was stuck in a closet during a tornado in Memphis.
It seems whatever Nike Sportswear has been doing lately, they can’t miss. And the Nike Dunk x Questlove Collection is no different. Pairing an icon of Nike’s design heritage, the Nike Dunk, with one of the music industry’s most innovative creators, ?uestlove of The Roots, the following three shoes will blow your mind. Read More »
As you already know, there will always be an inextricable link between basketball and hip-hop. And thanks for Nike Sportswear, they’ve taken that relationship to the next level. In a four-part web series called “American Made,” Swedish rapper Adam Tensta went to Detroit to meet Sweden’s only NBA pro, Jonas Jerebko, to try and figure out how to become American Made. Check out the trailer below, and each of the four episodes after the jump.
I felt like I needed to be cloned to hit up everything going down in L.A. during All-Star Weekend. From games to parties to appearances, there wasn’t a free second to be had. So for those of you that weren’t able to make the trip, I wanted to give you an inside-look into that world. With that, check out what Nike Sportswear put together for Los Fearless on Hollywood and Vine: Read More »
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