TAG: nike

Style - Kicks and Gear / Oct 21, 2014 / 2:00 pm

The New Nike KD 7 “On The Road” Colorway Is Unveiled

Nike KD7 "On The Road"

Despite getting knocked out for the start of the 2014-15 regular season with a Jones fracture, the 2014 NBA MVP, Kevin Durant, is still showcasing new colorways of the Nike KD 7. Check out the Nike KD 7 “On The Road” releasing Thursday, Oct. 23. Read More »

Style - Kicks and Gear / Oct 2, 2014 / 12:30 pm

Nike LeBron 12 Launch Delayed Due To “Small Cosmetic Issue”

Nike LeBron 12

When LeBron James takes the court for the first time during the 2014-15 NBA season, he’ll likely be wearing the latest in his signature line, the Nike LeBron 12. Unfortunately, fans in China and the United States might have to wait longer than expected after the launch was delayed due to a “small cosmetic issue” Nike relayed yesterday. Read More »

Style - Kicks and Gear / Oct 1, 2014 / 4:00 pm

PHOTO: Kobe Bryant Wears Nike “Ringsssss” Shirt To Lakers Practice

Kobe Bryant

Hurry up, Mamba Nation. Find $30.00 and race to your nearest sporting goods store. The Kobe Bryant shirt you’ve all been waiting for is finally here. Read More »

Video / Oct 1, 2014 / 11:15 am

Kevin Durant Approaches Scoring “Like Apple Picking” In New Spot For Nike KD VII

Kevin Durant

Before the launch of the new colorway for Kevin Durant‘s latest signature line, the Nike KD VII, Durant appears in an ad explaining the narrative behind the “Good Apples” colorway. For Durant, scoring — of which, the normally reserved MVP admits he’s the best in the world — is a lot like picking apples. We’ll let him explain the simile after the jump. Read More »

Style - Kicks and Gear / Sep 23, 2014 / 6:00 pm

Behind The Scenes Of The Nike LeBron 12 Launch

LeBron James, Nike LeBron 12

A week ago, Nike unveiled LeBron James‘ newest shoe in his signature line. The Nike LeBron 12 continues the global brand’s ongoing effort to improve and refine the sneakers worn by their signature athletes, none of whom are bigger than James. Dime was one of a handful of media reps invited to the unveiling at Nike world headquarters on their campus in Beaverton, OR, as well as a behind-the-scenes look at the research for the construction of James’ newest kick and a chance to take the LeBron 12’s for a spin on the court. Read More »

Latest News / Sep 23, 2014 / 2:45 pm

Nike Celebrates Kevin Durant’s Birthday With Intricate Cake, Huge Pinata

Kevin Durant (photo. Ballislife Twitter)

Almost 26 year-old Kevin Durant is just like any other birthday boy, apparently: He likes his cake and piñatas! The Oklahoma City Thunder superstar and reigning NBA MVP is on the Nike campus today for an early birthday party, enjoying his fun as if he were two decades younger. Read More »

Latest News / Sep 19, 2014 / 4:45 pm

New LeBron Banner Approved For Downtown Cleveland

LeBron James

Cleveland Cavaliers fans will be “Witness” to a new but eerily similar LeBron James banner when attending home games at Quicken Loans Arena this season. The city planning commission approved Nike’s 10-story artwork today after it was initially proposed earlier this week. Read More »

Style - Kicks and Gear / Sep 18, 2014 / 7:00 pm

Nike LeBron 12 Colorway Narratives & Release Dates

Nike LeBron 12 colorways

The Nike LeBron 12 unveiled this past Tuesday in front of a throng of media — we’ll have more on that later — will feature seven different colorways throughout the fall and into the holiday season. Here are the seven different styles and the Nike narrative for each. Read More »

Style - Kicks and Gear / Sep 16, 2014 / 8:00 pm

Nike Officially Unveils LeBron 12 (Pics)

Nike LeBron 12 (photo. Nike)

After months of rampant excitement and speculation, Nike has officially unveiled the revolutionary LEBRON 12. The King’s new signature sneaker combines cutting-edge style with revolutionary performance enhancements specifically designed for the needs of the best player in the world. You can’t cop them until October 11, but here’s all you need to know about the LEBRON 12 before then. Read More »

Smack / Sep 16, 2014 / 7:15 pm

Proposed New LeBron Billboard Puts Emphasis On City Of Cleveland

LeBron James

The hope is that LeBron James’ second stint with the Cleveland Cavaliers goes differently than his first. And though NBA teams have yet to open training camp, The King’s actions since announcing his return home have helped ensure that will be the case. That trend continued today, as the Cleveland City Planning Commission revealed a proposed billboard in the former spot of Nike’s “Witness” banner that puts an emphasis on the place James holds so dear to his heart. Read More »