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TAG: nike

Style - Kicks and Gear / Nov 20, 2014 / 2:45 pm

Nike Vetos Tribute Sneaker After Iverson Objects

Nike Zoom Flight 96 Allen Iverson Tribute

For his entire career, Allen Iverson has been sponsored by Reebok. The iconic Question and Answer lines owed most of their popularity to AI’s ability to equate his on-court brilliance with off-court popularity. Nike was going to release the Nike Zoom Flight iteration commemorating the 1996 Draft class, and Iverson got his own tongue-in-cheek commemorative shoe. Well, AI didn’t take kindly to his likeness being used by a competitor and so Nike will not offer the Nike Zoom Flight 96 to the public. Read More »

Style - Kicks and Gear / Nov 18, 2014 / 3:30 pm

Nike KD 7 “Lightening 534″ Drops Next Week (Pics)

Nike KD 7 "Lightening 534"

Continuing it’s line of signature Kevin Durant kicks, Nike announced today the newest KD 7. The Nike KD 7 “Lightening 534″ pays homage to KD’s love of weather and one of the largest lightening rods in the world right in midtown Manhattan. Read More »

Style - Kicks and Gear / Nov 7, 2014 / 6:15 pm

Nike KD 7 “N7″ Drops Tomorrow As Part Of N7 Collection (Pics)

Nike KD 7 "N7"

It’s been a difficult 2014-15 NBA season for Kevin Durant. A Jones fracture in his foot has knocked him out for the season’s first month. On top of that, Russell Westbrook is also missing time with a hand injury, and the team isn’t doing so well in their absence. Regardless, Nike continues to push out the latest colorways from his signature line for the KD 7. Dropping tomorrow is a special KD 7 “N7″ as an homage to Native Americans. Read More »

NBA / Oct 30, 2014 / 4:00 pm

Fans In Attendance At Cavs Opener Will Join LeBron James In Pre-Game Chalk Toss

LeBron James

LeBron James polled his Twitter followers yesterday on whether or not he should perform his infamous chalk toss in 2014-2015. Considering that Nike has gifted fans in attendance of tonight’s Cleveland Cavaliers season-opener with confetti to make a dust cloud of their own, we think we know The King’s final decision. Read More »

Video / Oct 30, 2014 / 1:00 pm

LeBron James, Cavs, Clevelanders Come Together In Chilling Nike Ad

LeBron James, Nike

LeBron James, Nike (photo. Nike)

It’s almost that time. LeBron James’ homecoming will finally be complete in only a matter of hours. Just before The King takes the court in front of his Northeast Ohio brethren, Nike released this chill-inducing new ad that shows James, his teammates, and thousands of fans doing it “together” for Cleveland. Read More »

Style - Kicks and Gear / Oct 21, 2014 / 2:00 pm

The New Nike KD 7 “On The Road” Colorway Is Unveiled

Nike KD7 "On The Road"

Despite getting knocked out for the start of the 2014-15 regular season with a Jones fracture, the 2014 NBA MVP, Kevin Durant, is still showcasing new colorways of the Nike KD 7. Check out the Nike KD 7 “On The Road” releasing Thursday, Oct. 23. Read More »

Style - Kicks and Gear / Oct 2, 2014 / 12:30 pm

Nike LeBron 12 Launch Delayed Due To “Small Cosmetic Issue”

Nike LeBron 12

When LeBron James takes the court for the first time during the 2014-15 NBA season, he’ll likely be wearing the latest in his signature line, the Nike LeBron 12. Unfortunately, fans in China and the United States might have to wait longer than expected after the launch was delayed due to a “small cosmetic issue” Nike relayed yesterday. Read More »

Style - Kicks and Gear / Oct 1, 2014 / 4:00 pm

PHOTO: Kobe Bryant Wears Nike “Ringsssss” Shirt To Lakers Practice

Kobe Bryant

Hurry up, Mamba Nation. Find $30.00 and race to your nearest sporting goods store. The Kobe Bryant shirt you’ve all been waiting for is finally here. Read More »

Video / Oct 1, 2014 / 11:15 am

Kevin Durant Approaches Scoring “Like Apple Picking” In New Spot For Nike KD VII

Kevin Durant

Before the launch of the new colorway for Kevin Durant‘s latest signature line, the Nike KD VII, Durant appears in an ad explaining the narrative behind the “Good Apples” colorway. For Durant, scoring — of which, the normally reserved MVP admits he’s the best in the world — is a lot like picking apples. We’ll let him explain the simile after the jump. Read More »

Style - Kicks and Gear / Sep 23, 2014 / 6:00 pm

Behind The Scenes Of The Nike LeBron 12 Launch

LeBron James, Nike LeBron 12

A week ago, Nike unveiled LeBron James‘ newest shoe in his signature line. The Nike LeBron 12 continues the global brand’s ongoing effort to improve and refine the sneakers worn by their signature athletes, none of whom are bigger than James. Dime was one of a handful of media reps invited to the unveiling at Nike world headquarters on their campus in Beaverton, OR, as well as a behind-the-scenes look at the research for the construction of James’ newest kick and a chance to take the LeBron 12’s for a spin on the court. Read More »