Cleveland Cavaliers fans will be “Witness” to a new but eerily similar LeBron James banner when attending home games at Quicken Loans Arena this season. The city planning commission approved Nike’s 10-story artwork today after it was initially proposed earlier this week. Read More »
The Nike LeBron 12 unveiled this past Tuesday in front of a throng of media — we’ll have more on that later — will feature seven different colorways throughout the fall and into the holiday season. Here are the seven different styles and the Nike narrative for each. Read More »
After months of rampant excitement and speculation, Nike has officially unveiled the revolutionary LEBRON 12. The King’s new signature sneaker combines cutting-edge style with revolutionary performance enhancements specifically designed for the needs of the best player in the world. You can’t cop them until October 11, but here’s all you need to know about the LEBRON 12 before then. Read More »
/ Sep 16, 2014 / 7:15 pm
The hope is that LeBron James’ second stint with the Cleveland Cavaliers goes differently than his first. And though NBA teams have yet to open training camp, The King’s actions since announcing his return home have helped ensure that will be the case. That trend continued today, as the Cleveland City Planning Commission revealed a proposed billboard in the former spot of Nike’s “Witness” banner that puts an emphasis on the place James holds so dear to his heart. Read More »
With so much talk about Kevin Durant renewing his contract with Nike following a godfather offer by Under Armour this summer, some may have forgotten LeBron James has a new shoe dropping this year, with the Nike LeBron 12 getting unveiled next week (Sept. 16). Read More »
The Nike KD VII with the strap, the performance enhancements and the initial “USA” colorway continues Nike and Kevin Durant‘s penchant for adding a narrative to each release. The KD VII Easy Money continues that same spirit for storytelling by combining KD’s weather inspiration with Benjamin Franklin and his place on American currency. Read More »
Desite the existence of the Nike KD VII, there were still numerous iterations and colorways of the Kevin Durant signature shoe that came before: The Nike KD VI featured “What the KD” pastiche of colorws, the “MVP” on NIKEiD, the Elite “EYBL,” “Aunt Pearl,” “Precision Timing” and so many more. There were 25 colorways in the sixth installment of the KD VI, and one man, Chris McCord, has them all. Read More »
A German artist named Andy Gellenberg made a portrait of LeBron James strictly using Nike swooshes. It looks as incredible as it sounds.
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Over the weekend, Kevin Durant remained with Nike after they chose to match Under Armour‘s 10-year deal that was reported to be in the $265-$285 million range. ESPN’s Bomani Jones used this news to take a dig at Stephen Curry‘s Under Armour shoes. Steph responded on Twitter and defended himself.
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When Nike took a chance in 1984-85 to give a rookie out of North Carolina by the name of Michael Jordan his own sneaker line, the marketing world in sports changed forever. Nike has become one of the most recognized brands in the world, while MJ has built an empire that is producing millions from retro releases. Read More »