TAG: Pepsi MAX

Style - Kicks and Gear / Feb 25, 2014 / 2:30 pm

The 10 Best Characters Of Basketball Commercials

"Blake & Drain"

With the release of a new series with Powerade entitled “Streetball Court,” LeBron James is part of a cast of elite basketball players that have appeared in commercials under a different alias. In the series, James stars as Judge James, enforcing the rules of basketball to ballers that simply do not get the ethics of streetball; “Thou shall drink their own drink” or call “the ticky-tacky foul”. Read More »

All-Star, Video / Feb 15, 2014 / 2:44 pm

New Teaser For Kyrie Irving & Pepsi MAX’s Uncle Drew Saga: “Passport”

Uncle Drew

Last night during NBA All-Star Weekend, the folks at Pepsi MAX released a new teaser trailer for the Uncle Drew saga, building anticipation for the upcoming Chapter 4. In “Passport,” Drew travels to New Orleans to find his big man, a fella by the name of Otis. Read More »

Video / Oct 29, 2013 / 7:30 pm

Video: Uncle Drew Has A Special Message For Dime Magazine

Uncle Drew

The Uncle Drew character created by Kyrie Irving, in partnership with Pepsi MAX, has become a legend after just three chapters have been created. That’s why Uncle Drew’s very special video message for Dime‘s co-founder made him so giddy right as the 2013-14 NBA Season tips off. Read More »

NBA / Oct 25, 2013 / 11:00 am

Get Buckets: Who Is Uncle Drew’s New Teammate In Chapter 3?

Kyrie Irving

We spoke with superstar-in-the-making Kyrie Irving right before preseason began, and he mentioned the origins of the Uncle Drew character he developed for a series of Pepsi MAX spots. Chapter 3 is coming within a week, coinciding with the start of the new NBA season the next day. Let’s guess who might be the newest “young blood.” Read More »

Latest News / Oct 17, 2013 / 11:45 am

Mark Your Calendar: Uncle Drew Is Coming Back This Month

Uncle Drew

Mark your calendars for October 28. That date marks the return of the infamous Uncle Drew. He’ll return, as he always does, to get buckets. The youngsters don’t know what they’re doin’ out here. Read More »

NBA / Jun 25, 2013 / 1:30 pm

10 NBA Players That Uncle Drew Should Pick Up For His Next Playground Game

Kyrie Irving Uncle Drew

The Uncle Drew ad campaign by Pepsi MAX is one of the better basketball-related advertisements to come along in a long time. Not since the days of Johnny Kilroy, Grandmama, Lil’ Penny and Mars Blackmon has a single character been more a part of mainstream media. Read More »

Video / May 18, 2012 / 2:30 pm

Video: Kyrie Irving & Pepsi MAX Present ‘Uncle Drew’

Kyrie Irving

Kyrie Irving has done some cool stuff with Pepsi MAX in the past, but nothing like this. Remember those old “The LeBrons” commercials? Tell me Irving couldn’t pull off something like that. Here he is teaching the young fellas a thing or two as an old man known simply as “Uncle Drew.” Irving actually wrote and directed this short clip himself. Watch as Uncle Drew shuts down the Clark’s Pond Courts in Bloomfield, N.J. Read More »

NBA / Apr 25, 2012 / 11:00 am

Dime Q&A: Kyrie Irving Talks About Moving Past LeBron’s Shadow

Kyrie Irving

With his first season nearly in the books, Kyrie Irving – the league’s No. 1 overall draft pick and likely Rookie of the Year, as well as our former cover boy – chatted with us about his young career thus far. The Cleveland Cavaliers point guard won’t be leading his squad to the playoffs just yet, but he does have a full 82-game schedule to look forward to next year and a new partnership with Pepsi MAX. He also had a few things to say about Steve Nash, Michael Kidd-Gilchrist, LeBron James and his NBA Finals prediction. Read More »

Video / Feb 9, 2012 / 3:00 pm

Kyrie Irving Uses Pepsi MAX To Become The NBA’s Best Rookie

Kyrie Irving

Kyrie Irving is good enough to be the best rookie in the league, and good enough to make the cover of magazines (this mag in particular). How does he do it? With workouts centered around Pepsi MAX. Irving’s personality/marketability is a little bit unknown at this point, being a rookie and all. Could he be a really funny spokesman? You be the judge. Read More »