Kyrie Irving has done some cool stuff with Pepsi MAX in the past, but nothing like this. Remember those old “The LeBrons” commercials? Tell me Irving couldn’t pull off something like that. Here he is teaching the young fellas a thing or two as an old man known simply as “Uncle Drew.” Irving actually wrote and directed this short clip himself. Watch as Uncle Drew shuts down the Clark’s Pond Courts in Bloomfield, N.J. Read More »

With his first season nearly in the books, Kyrie Irving – the league’s No. 1 overall draft pick and likely Rookie of the Year, as well as our former cover boy – chatted with us about his young career thus far. The Cleveland Cavaliers point guard won’t be leading his squad to the playoffs just yet, but he does have a full 82-game schedule to look forward to next year and a new partnership with Pepsi MAX. He also had a few things to say about Steve Nash, Michael Kidd-Gilchrist, LeBron James and his NBA Finals prediction. Read More »

Kyrie Irving is good enough to be the best rookie in the league, and good enough to make the cover of magazines (this mag in particular). How does he do it? With workouts centered around Pepsi MAX. Irving’s personality/marketability is a little bit unknown at this point, being a rookie and all. Could he be a really funny spokesman? You be the judge. Read More »