Although the phrase “Basketball Never Stops” would have been a cool Nike campaign anytime, it has become a movement during the lockout. Now hear what it means to LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, along with Mike Krzyzewski, Questlove and J.Cole. Let us know what it means to you in the comments below.
Now that you’ve seen the spot, you knew that the next thing to drop would be behind the scenes footage from the shoot. Hear LeBron James and director Lance Acord talk about what went down, and then check out 22 photos from the shoot after the jump.
To mark what is typically the start of the NBA season, Nike Basketball unveiled its Basketball Never Stops campaign this weekend, debuting the initial spot last night during Sunday Night Football. The first commercial titled “Spotlight,” stars LeBron James, Kevin Durant, Amar’e Stoudemire, Dirk Nowitzki and Sue Bird, along with Mike Krzyzewski, Questlove and J.Cole playing among athletes and fans around the world.