Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »

I know that after reading the title for this post you’re probably thinking to yourself, who’s to decide what are the 10 best sneakers of all-time? Sneakers are sort of like ice cream: There’s no way you cannot love them, but they come in so many different styles and flavors that it’s almost impossible to pick a definitive top 10 best of all time. From the early 90’s the sneaker culture began to evolve very quickly. New models, designs and technology took the market by storm & it repeatedly raised the bar year after year. Although the more modern shoes are incorporated with better technology (Air Max, Flywire, Hyperfuse, Zig Tech, AdiZERO) there are some sneaks that just have too much of a classic value to be ignored on this list. Read More »