Most basketball fans will remember the 1991 NBA Slam Dunk Contest for Dee Brown‘s iconic “no look” dunk. But everyone remembers what sneakers he had on that day, or rather what sneakers he pumped up that day: the Reebok Pump Omni Lite. Read More »

Are you ready for summer? Reebok has you covered. Next Friday, June 7, they’ll be dropping the Reebok Question “Summer Canvas” pack, which will include three separate colors inspired by Allen Iverson’s Philly jerseys. Read More »

In case you need a refresher, Allen Iverson‘s classic Reebok Answer 1 will be returning this Friday. Originally releasing in 1997, this sneaker was the answer to the predecessor: the Question Mid. It features Reebok’s DMX 10 moving air technology, and became iconic because of its concealed lace system and introduction of Iverson’s signature logo. Read More »

Allen Iverson’s Reebok Answer 1 was a killer sneaker on the court, but that’s not what I remember it most fondly for. The commercial that went with it, one of the dopest shoe ads of its era, featured Iverson describing how to perform one of his signature moves (I’m not sure exactly how signature it was since it was never used in a game). Read More »

Between the Questions and the Answer IV, the folks at Reebok Classics have weaved Allen Iverson‘s awesome signature line back into the current culture. Their whole goal, as Swizz Beatz often tells us, is to re-connect with the culture and with sneaker lovers at the base. That’s why Shaq is back. That’s why Dominique Wilkins has a retro. And yes, that’s why some of the most loved Iverson shoes of all time are finally returning. Read More »

For New York Knicks fans, this has been one of their best years in a long time. Finally, they have something to be proud of. To help commemorate one of their best seasons of the new century, Reebok Classics is releasing a Knicks-themed colorway of the Pump Twilight Zone, which was made famous by Dominique Wilkins. Read More »

There were no NBA games last night as we all take a breather before the playoffs start Saturday. That doesn’t mean the NBA universe was dormant though as front offices made moves and social media buzzed …

Remember when Jay-Z dropped a fired up “Open Letter” last week to address things that were pissing him off, including the attention he was getting for selling his stake in the Brooklyn Nets in order to become a sports agent? Yesterday afternoon he took a more even-keeled approach with the image you see above and the following post on his Life + Times platform to talk about his move and his relationship with the franchise: Read More »

Immediately after All-Star Weekend in February, I flew out to Las Vegas to catch up with Reebok and Shaquille O’Neal and take in the launch of one of the most anticipated retro releases of 2013: the Reebok Shaq Attaq. Now we have the official details. The sneaker will be dropping with a very limited launch on Friday, April 19 at key retailers like Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com. Read More »

The folks at Reebok Classics won’t stop. We’ve seen them re-release awesome classics from Shawn Kemp, Shaq, Allen Iverson and others, and now they’re going further into the vaults to bring back the Reebok Classic Scrimmage Mid. Read More »

Just a day after we got news of Reebok coming correct for the spring with a “Whites Collection,” which will feature a number of their most popular silhouettes in all-white, here’s a look at the upcoming Foot Locker exclusive pack: the Reebok Answer IV “PHILA.” Read More »