TAG: Robbie Fuller

Style - Kicks and Gear / May 22, 2012 / 1:30 pm

adidas adiZero Crazy Light 2 – New Grey/Black/White Colorway Unveiled

adidas adiZero Crazy Light 2

I’ve been rocking the adidas adiZero Crazy Light 2 for about a month now since adidas was kind enough to bring me out to Los Angeles for the media launch. But now the official launch is just two days away, and a new colorway was unveiled today. The new grey/black/white colorway is a more conservative approach after the sneaker line first struck with the unveiled electricity green, and a teal colorway that was loud and vibrant as well. Read More »

Video / May 8, 2012 / 4:00 pm

Video: Gus Johnson & adidas Designer Discuss Crazy Light 2

adidas Crazy Light 2

Recently, I had the chance to head out to Los Angeles for the launch of the lightest basketball shoe ever made, the adidas adiZero Crazy Light 2. While the entire trip was amazing, from getting the chance to hoop at the Clippers’ practice facility to getting roasted by Gus Johnson at a party, the whole reason we were there was because of the sneaker. Recently, adidas unveiled a video from the event where the MC from that trip, Johnson, speaks with the sneaker’s lead designer, Robbie Fuller, to talk on what went into making this shoe. Read More »

Style - Kicks and Gear / Apr 27, 2012 / 4:00 pm

A Dime Q&A With The Designers Of The adidas Crazy Light 2

adidas adiZero Crazy Light 2

Hopefully you had the chance to check out my recap of my trip to Los Angeles this week. Adidas brought me out and showcased their newest game-changing product, the adiZero Crazy Light 2. We had a behind-the-scenes look at what went into the shoe and how they were able to create something so popular and yet, so light. Then we hooped in the sneakers, and I can say they’ll definitely be in my rotation. Read More »

Style - Kicks and Gear / Apr 26, 2012 / 3:00 pm

A Trip To L.A. To Check Out The Lightest Basketball Sneaker Ever

adidas adiZero Crazy Light 2

On March 28, someone in Chicago sent Lawrence Norman a text message. The adidas vice president of global basketball picked it up, read it, and starting getting chills. It read “48 out of 48.” Four words were all he needed to realize adidas struck gold with the adiZero Crazy Light 2. This was the first year they had partnered with the McDonald’s All-American Game, and between both the girls’ and boys’ games, 48 of the most accomplished players in the country were chosen to represent the very best of high school basketball. Adidas supplied the sneakers, outfitting every locker with their as-yet unreleased Crazy Light 2s, hoping, but not entirely believing that every player would wear them. People have different tastes. You can’t please all. A backup plan was in place with backup sneakers just in case a few players didn’t take so quickly to the bright and stylish new shoes. Read More »