Timing can be a blessing or a killer in the media/advertising business. On the eve of the ’08-09 NBA season, we put Gilbert Arenas on our cover, only to learn right around the time the issue dropped that Agent Zero would miss a big chunk of the season with more knee problems.
Apparently PETA is having a timing issue of its own involving Arenas. The day after Gilbert made all kinds of negative headlines when the NBA suspended him indefinitely in a still-unfolding story involving guns and personal threats, the People for the Ethical Treatment of Animals unveiled its latest “Ink, Not Mink” ad, starring the man of the hour. Read More »