Immediately after All-Star Weekend in February, I flew out to Las Vegas to catch up with Reebok and Shaquille O’Neal and take in the launch of one of the most anticipated retro releases of 2013: the Reebok Shaq Attaq. Now we have the official details. The sneaker will be dropping with a very limited launch on Friday, April 19 at key retailers like Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com. Read More »

Last week, I caught up with Shaquille O’Neal at the official Reebok launch of the re-releases of his two greatest sneakers ever: the Shaq Attaq and the Shaqnosis. The Diesel was in a great mood, joking throughout the event. Read More »

Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »