TAG: Shaq Attaq

Style - Kicks and Gear / Feb 11, 2014 / 1:00 pm

Video: Reebok Classic Introduces Episode 1 of “The Retro Shop” With Shaquille O’Neal

Shaquille O'Neal

We’ve seen some amazing barbershop-styled commercials in the past, and with Reebok embracing its roots, this one makes perfect sense. Reebok Classic has introduced Episode 1 of “The Retro Shop,” a video series that’ll feature Shaq, Shawn Kemp and Lil’ Duval. In this episode, Shaq defends himself in the argument over the greatest big man of all time. Read More »

Style - Kicks and Gear / Feb 4, 2014 / 4:15 pm

Reebok Classic Launching Shaq Attaq “LSU Tigers” Purple/Yellow Colorway

Shaq Attaq

Shaq Attaq (photo. Reebok)

The 2014 All-Star Game will be held at New Orleans Arena, and with a nod towards bayou beginnings, Reebok Classic unveils their latest classic Shaq Attaq re-release. While this might look like an homage to Shaquille O’Neal‘s time with the Lakers, it’s really to commemorate his three-year reign in the SEC as the behemoth in the middle for the LSU Tigers. The Reebok Shaq Attaq purple/yellow “LSU Tigers” colorway arrive just in time for the All-Star break right in the city they celebrate. Read More »

Style - Kicks and Gear / Nov 13, 2013 / 9:00 pm

Reebok Releases Shaq Attaq “Brick City” Video Featuring Shaquille O’Neal & Redman

Shaq Attaq "Brick City"

Shaq Attaq “Brick City” (photo. Reebok)

Shaquille O’Neal called many places home during his almost two-decade in the NBA, but it was on the hard asphalt of Newark, NJ where he learned to play the game as a youngster. To commemorate his drive to rise up from the gritty “Brick City” jungle, on November 29 Reebok Classic will release a limited offering of the famous Reebok Shaq Attaq with the Shaq Attaq “Brick City” Read More »

Style - Kicks and Gear / Sep 13, 2013 / 11:15 pm

Reebok Classic Releases Shaq Attaq “Big Shagtus” With Suns Inspired Purple/Orange Colorway

Shaq Attag "Big Shaqtus" (photo. Reebok)

Shaq Attag “Big Shaqtus” (photo. Reebok)

Shaquille O’Neal‘s last productive season in the NBA probably occurred under the guidance of the excellent trainers in Phoenix. Though he only lasted a single full season in 2008-09 with Steve Nash and company, and failed to mesh particularly well with the Seven Seconds or Less run and gun Suns, Reebok Classic has released one of their best colorways to date with the Shaq Attaq “Big Shaqtus” with a Suns-inspired colorway. Read More »

Style - Kicks and Gear / Aug 14, 2013 / 12:15 pm

The 10 Best Reebok Classic Sneakers Of 2013 (So Far)

Shaqnosis

Reebok Classics “Whites” Collection (photo. Reebok)

It was two years ago when all this started. Reebok wanted to reconnect with the street, bring back the flavor that had them on top of the sneaker game for so long. They needed flair. They needed personality. Above all else, they needed authenticity. Hip-hop icon Swizz Beatz was brought on to oversee the movement. Shaquille O’Neal and Allen Iverson were brought on to headline the movement. Now, they’re definitely back and bigger than ever. Read More »

Style - Kicks and Gear / Apr 11, 2013 / 1:15 pm

Reebok Announces The Official Release Details Of Shaquille O’Neal’s Shaq Attaq

Reebok Shaq Attaq

Reebok Shaq Attaq (photo. Reebok Classics)

Immediately after All-Star Weekend in February, I flew out to Las Vegas to catch up with Reebok and Shaquille O’Neal and take in the launch of one of the most anticipated retro releases of 2013: the Reebok Shaq Attaq. Now we have the official details. The sneaker will be dropping with a very limited launch on Friday, April 19 at key retailers like Jimmy Jazz, Shiekh, Villa, City Gear, DTLR, Shoe Palace, and on Reebok.com. Read More »

Style - Kicks and Gear / Mar 1, 2013 / 12:00 pm

Dime Q&A: Shaquille O’Neal On The Return Of The Reebok Shaq Attaq & Shaqnosis

Shaquille O'Neal

Shaquille O’Neal (photo. Reebok)

Last week, I caught up with Shaquille O’Neal at the official Reebok launch of the re-releases of his two greatest sneakers ever: the Shaq Attaq and the Shaqnosis. The Diesel was in a great mood, joking throughout the event. Read More »

Style - Kicks and Gear / Feb 19, 2013 / 11:00 pm

Reebok Officially Unveils The Return Of The Shaq Attaq & The Shaqnosis

Swizz Beatz, Tyga, Shaquille O'Neal

Shaq Attaq (photo. Reebok)

Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »