It’s safe to say that the sneaker game has changed. Just as NBA players want to play in big markets, guys are bucking the trend and joining up-and-coming sneaker companies in order to make a name for themselves. First we saw this with the influx of Chinese brands such as Li-Ning, PEAK and ANTA, and have recently seen it from the likes of Under Armour and Above The Rim. Now, getting back in the game, is Spalding. Read More »

As part of this year’s Season of Giving, the NBA, in partnership with Spalding, is conducting their inaugural NBA Cares Snowflake Auction to raise money for NBA Cares partners. With only a limited amount available for purchase, this holiday-themed basketball is sure to become a collector’s item. Each team will receive a snowflake ball – which they will have autographed by each player on the team – and then be auctioned off on NBA.com beginning on Christmas Day. Read More »