NBA / Mar 2, 2011 / 2:00 pm
The Easiest Way To Dunk Like Blake
With technology advancing at a blinding pace – from iPhone apps to eBooks to 3D movies – it’s almost impossible to keep track of all the latest marvels that enlighten our existence. This wave of technology has also meant a new avenue to promote products, more specifically, the superstar athlete. I remember a simpler time when gracing the covers of a cereal box was the marketing crown jewel for athletes. Not anymore. In an effort to stay relevant in the sports marketing world, Subway has unleashed the biggest thing in sports endorsements since putting athletes on the cover of video games: a personalized Blake Griffin dunk simulator. Read More »
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