TAG: Swizz Beatz
The rain didn’t stop Kevin Durant, David Lee, Jay Williams and others from donning the Hillsong NYC uniform for the EBC Rucker Park All-Star game, which was moved to Gauchos gym in the Bronx. The same night, Swizz Beatz and Fabolous were surprise guests at Rucker Park for the release of the Reebok Question Mid “#1 Draft Pick” today. Read More »
Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »
Reebok Classics is killing it this summer. They’ve released a ton of incredible Pump Omni Lite colorways, and that’ll continue into the fall. But perhaps most importantly, they brought back many of the greatest Allen Iverson sneakers ever: the Question and the Answer IV. Yesterday, they took over Las Vegas with the help of Swizz Beatz, Allen Iverson, Rick Ross, Tyga, and Dominique Wilkins, and unveiled what they have in store for the upcoming months. Read More »
This Wednesday, Reebok invited us and a few other media friends out to the Blazers/Knicks game at MSG to introduce their new “Icons” campaign.
Reebok has always been a brand that hip-hop has identified itself with. The memorable history of the brand goes back to the early ’90’s both on and off the court. While many sneaker brands were only establishing relationships with athletes, Reebok aimed to bring hip-hop and athletics together and really bridge the gap between the two. Read More »
After the Kamikaze’s triumphant return, you knew Reebok was going to continue to look to their archives for upcoming releases. And the Reebok Blast appears to have called, “Next.” Inspired by the original ’90s version of the shoe made famous on the feet of Nick Van Exel, the Blast brings a refreshed, on-court look to the street. Read More »