TAG: Swizz Beatz

Style - Kicks and Gear / Sep 6, 2013 / 11:45 am

Hip-Hop Icons Take Over Las Vegas For Reebok Classic Event

Rick Ross - Reebok Vegas Recap 2013

Back in late August, Reebok Classic shut it down at Rain Nightclub in the Palms Resort in Las Vegas with a star-studded performance that included artists like Rick Ross, Tyga, French Montana, Swizz Beatz and Chris Brown. Check out the video below for the highlights. Read More »

Playground, Style - Kicks and Gear / Aug 23, 2013 / 5:00 pm

Kevin Durant, Jay Williams, Swizz Beatz, Fabolous & More At Final Night Of The EBC At Rucker Park

Kevin Durant

The rain didn’t stop Kevin Durant, David Lee, Jay Williams and others from donning the Hillsong NYC uniform for the EBC Rucker Park All-Star game, which was moved to Gauchos gym in the Bronx. The same night, Swizz Beatz and Fabolous were surprise guests at Rucker Park for the release of the Reebok Question Mid “#1 Draft Pick” today. Read More »

Style - Kicks and Gear / Jun 16, 2013 / 9:46 pm

Jay-Z x Samsung “Magna Carta Holy Grail” Commercial

jay-z magna carta holy grail

In case you missed it as Game 5 went to the half, here is the Jay-Z commercial that mesmerized the world. The video shows Jay in the studio with luminaries like Pharrell, Swizz Beatz and Rick Rubin working on his new album and announcing its release date. Read More »

Style - Kicks and Gear / Feb 19, 2013 / 11:00 pm

Reebok Officially Unveils The Return Of The Shaq Attaq & The Shaqnosis

Swizz Beatz, Tyga, Shaquille O'Neal

Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »

Style - Kicks and Gear / Jan 24, 2013 / 4:00 pm

New Colorways Of Reebok’s Kamikaze II Mid To Release Feb. 1

Reebok Kamikaze II Mid

No one was more excited to see Reebok bring back the original Kamikaze II Mid than we were, and now after the success of that initial launch, they’re doing it again… in different colors. Read More »

Style - Kicks and Gear / Aug 21, 2012 / 1:00 pm

Allen Iverson, Rick Ross & Others Talk New Reebok Sneakers

Swizz Beatz, Allen Iverson, Rick Ross, Tyga, Dominique Wilkins

Reebok Classics is killing it this summer. They’ve released a ton of incredible Pump Omni Lite colorways, and that’ll continue into the fall. But perhaps most importantly, they brought back many of the greatest Allen Iverson sneakers ever: the Question and the Answer IV. Yesterday, they took over Las Vegas with the help of Swizz Beatz, Allen Iverson, Rick Ross, Tyga, and Dominique Wilkins, and unveiled what they have in store for the upcoming months. Read More »

NBA, Pat's Sixers Blog, Video / May 9, 2012 / 8:00 pm

Allen Iverson Resurfaces in New Swizz Beatz / A$AP Rocky Video

allen iverson swizz beatz a$ap rocky video

So this Swizz Beatz video for “Street Knock” (featuring A$AP Rocky) dropped yesterday, and lo and behold, there is Allen Iverson. Now, I have zero problems with A.I. making a cameo in this video. What I 100 percent have an issue with is A.I. being reduced to the role of Hot Sauce: Read More »

Style - Kicks and Gear / Mar 16, 2012 / 5:00 pm

Dime Q&A: Rick Ross & Swizz Beatz At The Reebok Classics Icons Launch

Mike Posner, Swizz, Brandy, Rick Ross

This Wednesday, Reebok invited us and a few other media friends out to the Blazers/Knicks game at MSG to introduce their new “Icons” campaign.

Reebok has always been a brand that hip-hop has identified itself with. The memorable history of the brand goes back to the early ’90’s both on and off the court. While many sneaker brands were only establishing relationships with athletes, Reebok aimed to bring hip-hop and athletics together and really bridge the gap between the two. Read More »

Style - Kicks and Gear / Nov 30, 2011 / 4:30 pm

Reebok Blast

Reebok Blast

After the Kamikaze’s triumphant return, you knew Reebok was going to continue to look to their archives for upcoming releases. And the Reebok Blast appears to have called, “Next.” Inspired by the original ’90s version of the shoe made famous on the feet of Nick Van Exel, the Blast brings a refreshed, on-court look to the street. Read More »

Style - Kicks and Gear, Video / Oct 12, 2011 / 2:30 pm

Sneak Peek: John Wall Reebok Zig Encore Commercial

Now that you’ve seen the shoe, you knew that the next thing to drop would be the commercial. In this new 30-second spot titled “Power Your Breakout,” watch John Wall show off his new kicks in style featuring music by Swizz Beatz.


Read More »