Two years ago, Reebok started down this path. They wanted to relive their history, and tell that story to a new generation of fans. First, they brought on Swizz Beatz as a Creative Director. Then it continued with re-releases of some of the greatest sneakers ever from Allen Iverson, Shawn Kemp and Dominique Wilkins. In the future, the next big launch will be what they’re dubbing “The White Launch.” But presently, that journey, that future, just got larger. Read More »
TAG: Swizz Beatz
Reebok Classics is killing it this summer. They’ve released a ton of incredible Pump Omni Lite colorways, and that’ll continue into the fall. But perhaps most importantly, they brought back many of the greatest Allen Iverson sneakers ever: the Question and the Answer IV. Yesterday, they took over Las Vegas with the help of Swizz Beatz, Allen Iverson, Rick Ross, Tyga, and Dominique Wilkins, and unveiled what they have in store for the upcoming months. Read More »
This Wednesday, Reebok invited us and a few other media friends out to the Blazers/Knicks game at MSG to introduce their new “Icons” campaign.
Reebok has always been a brand that hip-hop has identified itself with. The memorable history of the brand goes back to the early ’90’s both on and off the court. While many sneaker brands were only establishing relationships with athletes, Reebok aimed to bring hip-hop and athletics together and really bridge the gap between the two. Read More »
After the Kamikaze’s triumphant return, you knew Reebok was going to continue to look to their archives for upcoming releases. And the Reebok Blast appears to have called, “Next.” Inspired by the original ’90s version of the shoe made famous on the feet of Nick Van Exel, the Blast brings a refreshed, on-court look to the street. Read More »
Besides getting some sweet new kicks from Reebok, John Wall celebrated his 21st birthday in NYC last Thursday with a star-studded party at Greenhouse. As you can see in the video below, Carmelo Anthony, Kemba Walker, Baron Davis, Drake, Diddy, Swizz Beatz, DJ Khaled, and Jim Jones came out to support the young fella.
When word broke that Swizz Beatz was teaming up with Reebok for his own sneaker, people didn’t really know what to expect. But since then, everything we’ve seen and heard – including Swizz being named the creative director of the Reebok Classics brand – has been great. With that, check out the limited edition Kamikaze, the first shoe to hit retail from the collection. Read More »
After making it back to the playoffs, it’s safe to say that Knicks fans and the entire organization have been pretty psyched. So with Game 3 against the Celtics coming up this Friday, the Knicks have collaborated with New York native Swizz Beatz to update the team’s classic theme song, “GO NY GO”. First commissioned in 1994, the iconic song has had many revisions over the years, but this most recent remix with Amar’e Stoudemire, Carmelo Anthony and the Knicks City Dancers goes hard.