You may have turned on the T.V. in 1997 to see if professional women’s basketball could actually work in America. From then on, you might have found yourself scrolling through the channels forgetting that a league still existed.

You knew of Diana Taurasi. You knew of Candace Parker, but you probably characterized them as exceptions – not indicative of the level of play of the league as a whole. Even before that, every guy knew who Chamique Holdsclaw was. Read More »

There are the Olympic basketball tournaments, and all the sideshows around them. From releases of sneakers to clothes with Dream Team or national team themes, to all the talk about what if the tournament becomes a U-23 showcase, it’s refreshing to actually sit back and watch the games themselves. New videos by Nike, which has contracts with all but one of the men’s players and several of the women, take us directly to the players’ point of view about what it’s like to play on the senior national team. Read More »

As we mentioned, Nike is bringing the goods today, unveiling many innovative summer products as well as the new Hyper Elite uniforms Team USA will be sporting in the Olympics this summer. To say these uniforms are different is an understatement. Not only are they 41 percent lighter than the joints Team USA rocked in Beijing just four years ago, but they’ve improved on every technological breakthrough of the past few years. Read More »

The NBA Celebrity Game has evolved into an All-Star Weekend staple, like it or not. Sure, most fans really only look forward to All-Star Saturday Night, maybe the Rookie Challenge on Friday, and of course the main event on Sunday, but the Celebrity Game definitely flies under the radar as a must-see.

With the festivities this year being in L.A. — the hub of everything celebrity — the NBA had no choice but to incorporate a star-studded lineup. And does it really get any bigger than Justin Bieber, who apparently is an avid baller? Read More »