TAG: The Lumineers

NBA / Apr 20, 2012 / 4:00 pm

Even Hipsters Love Basketball: An interview with The Lumineers’ Wesley Schultz

The Lumineers Wesley schultz

In October, Jordan Brand released a commercial featuring Dwayne Wade, Chris Paul and Carmelo Anthony balling in various basketball leagues during the off-season. Besides promoting Jordan Brand the commercial showcased the various demographics that play and are fans of basketball; Carmelo dominating hipsters in a pickup game in the Brooklyn neighborhood of Williamsburg shows the wide reach of basketball’s appeal. Read More »