NBA / Apr 20, 2012 / 4:00 pm
Even Hipsters Love Basketball: An interview with The Lumineers’ Wesley Schultz

In October, Jordan Brand released a commercial featuring Dwayne Wade, Chris Paul and Carmelo Anthony balling in various basketball leagues during the off-season. Besides promoting Jordan Brand the commercial showcased the various demographics that play and are fans of basketball; Carmelo dominating hipsters in a pickup game in the Brooklyn neighborhood of Williamsburg shows the wide reach of basketball’s appeal. Read More »





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