Last month, The Forest Lab collaborated with Tradition to create a dope limited edition Stephen Curry shirt. They’re back at it again. Jan. 22 marks the five-year anniversary of Kobe Bryant dropping 81 points on the Toronto Raptors – the second most points scored in a single game in NBA history, after only Wilt Chamberlain‘s 100-point game in 1962.

In honor of Kobe’s achievement, The Forest Lab played off the iconic Wilt picture to create the “81” t-shirt. Read More »

You already know that SoCal’s Tradition brings you the freshest gear, and now they’ve teamed up once again with Warriors sharpshooter Stephen Curry to bring you the limited edition “Rookie Card” t-shirt with The Forest Lab. Check it out in greater detail after the jump. Read More »

Without a doubt, Blake Griffin has been the most exciting player in the NBA this season. So in anticipation of NBA All-Star Weekend this February, our fam at Tradition and UNDRCRWN have collaborated to bring you a piece of the action. Introducing the limited edition “L.A. Blake” t-shirt. Exclusive to Tradition’s two shops in Thousand Oaks and Ventura, these tees will be available starting Wednesday, Jan. 19. Can’t wait? We got you. Read More »

You already know that SoCal’s Tradition brings you the freshest gear, and now they’ve teamed up with Warriors rookie superstar Stephen Curry and Heist & Co. to bring you the limited edition “Baby Faced Assassin” t-shirt. Check it out in greater detail after the jump. Read More »

When it comes to sneaker spots, you want a mixture between great product and excellent service. There’s nothing worse than walking in to a swanky boutique and having some dude in skinny jeans stare at you as if you don’t belong. That’s why Westlake Village’s Tradition has been my spot since they opened their doors in November of 2006. After featuring them in Dime #42, owners Andrew Kline and Jason Gaines have decided to expand further into the 805, opening their newest store on Main Street in Ventura. Read More »