TAG: Uncle Drew

Style - Kicks and Gear / Feb 25, 2014 / 2:30 pm

The 10 Best Characters Of Basketball Commercials

"Blake & Drain"

With the release of a new series with Powerade entitled “Streetball Court,” LeBron James is part of a cast of elite basketball players that have appeared in commercials under a different alias. In the series, James stars as Judge James, enforcing the rules of basketball to ballers that simply do not get the ethics of streetball; “Thou shall drink their own drink” or call “the ticky-tacky foul”. Read More »

All-Star, Video / Feb 15, 2014 / 2:44 pm

New Teaser For Kyrie Irving & Pepsi MAX’s Uncle Drew Saga: “Passport”

Uncle Drew

Last night during NBA All-Star Weekend, the folks at Pepsi MAX released a new teaser trailer for the Uncle Drew saga, building anticipation for the upcoming Chapter 4. In “Passport,” Drew travels to New Orleans to find his big man, a fella by the name of Otis. Read More »

Video / Feb 12, 2014 / 3:24 pm

Uncle Drew: Searching for The Big Man, Part 1 Teaser

Uncle Drew

Today, with NBA All-Star Weekend right around the corner, Kyrie Irving and Pepsi MAX released a new teaser clip to heighten the anticipation for Chapter 4 of the hilarious Uncle Drew saga. Uncle Drew is traveling to New Orleans to find his big man, who goes by the name of Otis. The clip features some clues to set the stage. Read More »

Video / Oct 29, 2013 / 7:30 pm

Video: Uncle Drew Has A Special Message For Dime Magazine

Uncle Drew

The Uncle Drew character created by Kyrie Irving, in partnership with Pepsi MAX, has become a legend after just three chapters have been created. That’s why Uncle Drew’s very special video message for Dime‘s co-founder made him so giddy right as the 2013-14 NBA Season tips off. Read More »

Latest News, NBA / Oct 28, 2013 / 3:30 pm

Pepsi MAX & Kyrie Irving Present: Uncle Drew Chapter 3

Uncle Drew

Uncle Drew is finally back. Revealed today, Pepsi MAX & Kyrie Irving Present: Uncle Drew Chapter 3, the latest installment in what is quickly becoming one of the most iconic marketing campaigns ever. This year features the introduction of two new characters to the team: Nate Robinson (“Lights”) and Maya Moore (“Betty Lou”). Read More »

NBA / Oct 25, 2013 / 11:00 am

Get Buckets: Who Is Uncle Drew’s New Teammate In Chapter 3?

Kyrie Irving

We spoke with superstar-in-the-making Kyrie Irving right before preseason began, and he mentioned the origins of the Uncle Drew character he developed for a series of Pepsi MAX spots. Chapter 3 is coming within a week, coinciding with the start of the new NBA season the next day. Let’s guess who might be the newest “young blood.” Read More »

Latest News / Oct 17, 2013 / 11:45 am

Mark Your Calendar: Uncle Drew Is Coming Back This Month

Uncle Drew

Mark your calendars for October 28. That date marks the return of the infamous Uncle Drew. He’ll return, as he always does, to get buckets. The youngsters don’t know what they’re doin’ out here. Read More »

NBA / Jun 25, 2013 / 1:30 pm

10 NBA Players That Uncle Drew Should Pick Up For His Next Playground Game

Kyrie Irving Uncle Drew

The Uncle Drew ad campaign by Pepsi MAX is one of the better basketball-related advertisements to come along in a long time. Not since the days of Johnny Kilroy, Grandmama, Lil’ Penny and Mars Blackmon has a single character been more a part of mainstream media. Read More »

Video / Nov 7, 2012 / 4:30 pm

Video: On The “Uncle Drew” Set With Kyrie Irving and Bill Russell

Kyrie Irving Uncle Drew

Dime gave you a sneak peek last week into the second chapter of Kyrie Irving‘s “Uncle Drew” campaign for Pepsi MAX, but now there’s more from the set of the latest shoot, including how he and Bill Russell worked together. Read More »

NBA, Video / Oct 31, 2012 / 5:00 pm

Video and Dime Q&A: The First Look of Kyrie Irving And Kevin Love In “Uncle Drew, Chapter Two”

Uncle Drew

The last time we saw Uncle Drew, AKA Cavaliers point guard Kyrie Irving‘s elderly alter ego, he was dropping jaws at a New Jersey court while covered in four hours’ worth of makeup. Today Pepsi MAX released the second chapter to Uncle Drew’s story, and Dime got an inside scoop from Irving himself during the filming. Read More »