Dime gave you a sneak peek last week into the second chapter of Kyrie Irving‘s “Uncle Drew” campaign for Pepsi MAX, but now there’s more from the set of the latest shoot, including how he and Bill Russell worked together. Read More »

The last time we saw Uncle Drew, AKA Cavaliers point guard Kyrie Irving‘s elderly alter ego, he was dropping jaws at a New Jersey court while covered in four hours’ worth of makeup. Today Pepsi MAX released the second chapter to Uncle Drew’s story, and Dime got an inside scoop from Irving himself during the filming. Read More »

Kyrie Irving has done some cool stuff with Pepsi MAX in the past, but nothing like this. Remember those old “The LeBrons” commercials? Tell me Irving couldn’t pull off something like that. Here he is teaching the young fellas a thing or two as an old man known simply as “Uncle Drew.” Irving actually wrote and directed this short clip himself. Watch as Uncle Drew shuts down the Clark’s Pond Courts in Bloomfield, N.J. Read More »