When Under Armour officially launched basketball last fall, a key component to growing credibility and authenticity for the brand was a commitment to NYC hoops – specifically with Brooklyn PSAL high schools Lincoln and Boys and Girls. Today, these two schools face each other in the PSAL City Championship game at Madison Square Garden. Check out the special version of the Under Armour Micro G Black Ice that they’ll be wearing. Read More »
Last week, we showed you Winter Park (Fla.) High School‘s exclusive version of the Under Armour Micro G Black Ice. But this weekend after playing in the inaugural Brandon Jennings Invitational, they – along with seven other teams – picked up some new colorways of Brandon’s signature shoe. Read More »
Not many people can say they have their own signature shoe. With that said, take a second and go along for the ride with Brandon Jennings on the day that his Under Armour Micro G Black Ice dropped worldwide.
With the release of his signature shoe this Saturday, the heralded Under Armour Micro G Black Ice, Brandon Jennings will be signing autographs at the Foot Locker in Milwaukee’s Mayfair Mall from 6:00-8:00pm. And while I won’t be able to make it, you know that Brandon is going to be amped for his first shoe release. Let us know if you plan on going. Read More »
That’s all I needed to hear when Under Armour introduced their brand new basketball footwear collection in the penthouse of the Cooper Square Hotel in New York City last week. With the brand’s body and soul, Brandon Jennings, in the house to showcase the new kicks, all of his on-court accolades and success came down to one moment of truth: “All we gotta do now is sell shoes.” But once you check them out, you’ll realize that they shouldn’t have any problem doing that. Read More »