TAG: Under Armour

Style - Kicks and Gear / Sep 1, 2014 / 2:45 pm

Building The Brand: Players Who Deserve Their Own Signature Line

adidas Crazylight Boost

When Nike took a chance in 1984-85 to give a rookie out of North Carolina by the name of Michael Jordan his own sneaker line, the marketing world in sports changed forever. Nike has become one of the most recognized brands in the world, while MJ has built an empire that is producing millions from retro releases. Read More »

Smack, Twitter / Sep 1, 2014 / 12:30 pm

Iggy: “I Had A Better Shot At Halle Berry” Than Under Armour Had With Durant

Kevin Durant, Andre Iguodala

On Sunday, news came that Nike had matched Under Armour‘s gargantuan 10-year, $265-285 million offer and would retain signature NBA star, Kevin Durant until 2024. When current Under Armour athlete and new Hawks wing, Kent Bazemore, tweeted out a thanks to KD for considering Under Armour, swoosh athlete, Andre Iguodala, made it clear UA’s shot to land KD was well-nigh impossible. Read More »

Latest News / Aug 31, 2014 / 9:30 am

Report: Kevin Durant Near Record Nike Deal, As They Match Under Armour

Kevin Durant, Nike KD VI

The purported 10-year, $265-285 million deal Under Armour offered Kevin Durant was supposed to scare Nike or any other shoe brand away. But, at the last moment, Nike reportedly told Roc Nation, which represents KD, they’ll match the mega-deal, thereby keeping the 2014 NBA MVP in their stable of signature basketball players. Read More »

Latest News / Aug 27, 2014 / 6:30 pm

Despite Reports, Nike Can Still Match Under Armour’s Offer To Kevin Durant

Nike KD7 "Lightening Strike"

The sneaker war over 2014 NBA MVP, Kevin Durant, heat up last week when a report said Under Armour — until now, a bit player in basketball performance sneakers — had offered Durant between $265 and $285 million in a 10-year deal. The report said Nike would have to match the insane offer or possibly lose one of their marquee basketball names. News today indicated that because Nike still hadn’t matched the offer, KD was now with Under Armour. That story has been proven false. Read More »

Latest News / Aug 20, 2014 / 10:26 pm

Report: Kevin Durant Informed Nike Under Armour Offered $265-285 Million

"Team Orange" Nike KD VI

After reports surfaced Under Armour had made Kevin Durant a grand-daddy offer of $325 million spread out over a decade, a report from Darren Rovell at ESPN today lowers that figure, but not so much as to fall under a quarter of a million dollars. Durant’s reps at Roc Nation, by letting Nike know the extent of UA’s offer — alleged to be between $265 and $285 million spread out over 10 years — allows them their contracturally obligated right to match the deal, Rovell adds. Read More »

Style - Kicks and Gear / Aug 18, 2014 / 4:00 pm

Limited Edition Under Armour ClutchFit Drive Colorways Going On Sale

Under Armour ClutchFit Drive "USA" Home PE

He’s Golden State’s star guard and a big piece for USA Basketball this summer, but Stephen Curry first wore the Under Armour ClutchFit Drive kicks this past NBA postseason and has continued as he prepares for the FIBA World Cup in Spain next month. Now, a limited number of his “USA” colorways Home and Away are going on sale tomorrow, so you can own a pair of the same Under Armour performance kicks Steph’s rocking. Read More »

Latest News / Aug 16, 2014 / 1:30 pm

Report: Durant Left Team USA Under Influence Of Agent Jay-Z, Roc Nation

Kevin Durant

The circumstances surrounding Kevin Durant’s abrupt departure from USA Basketball last week have always been murky. The reigning NBA and FIBA World Championships MVP officially cited mental and physical fatigue as means for his decision, but rumors immediately swirled that his looming endorsement switch from Nike to Under Armour was his primary justification. And just over a week later comes a report lending credence to that notion, plus much, much more. Read More »

NBA / Aug 6, 2014 / 10:30 pm

Report: Kevin Durant Close To $325 Million Endorsement Deal With Under Armour

Kevin Durant

It appears increasingly likely that Kevin Durant will be leaving longtime basketball king Nike for hoops upstart Under Armour. The biggest question on the basketball world’s mind now is if he’ll do the same with the Oklahoma City Thunder and Washington Wizards in the summer of 2016. Durant reportedly cancelled a trip to Nike headquarters and is on the verge of accepting a mind-numbing $325 million endorsement contract with Under Armour, which happens to be located in Baltimore, MD right near his hometown. Read More »

Latest News / Aug 5, 2014 / 1:00 pm

Report: Kevin Durant Could Net $30 Million A Year If He Signs With Under Armour

Kevin Durant, Marcin Gortat

We’ll have to wait a couple off-seasons for Kevin Durant to become a free agent, but his current seven-year, $60 million deal with Nike is about to expire, with upstart brand Under Armour waiting in the wings. A recent report from Mitch Lawrence of the New York Daily News, cites a source who says KD could land a deal that pays him $30 million annually to switch companies and join the Maryland-based Under Armour, Inc. Read More »

Style - Kicks and Gear / Feb 27, 2014 / 2:15 pm

Stephen Curry’s UA Anatomix Spawn “The Zone” PEs Celebrate MSG Return

Under Armour Anatomix Spawn "The Zone"

Tomorrow night, Stephen Curry returns to Madison Square Garden for the first time since lighting the Knicks up for 54 points last year. To celebrate, Under Armour is releasing limited edition PEs of this colorway–dubbed the Anatomix Spawn “The Zone”–to pay homage to all of the countless hours of practice the All-Star guard has put into his jumper and overall game. Curry will wear these against the Knicks. Read More »