Some debates live on forever. And after a 149-day lockout, it’s safe to say that NBA fans have some things to say. Now, UNDRCRWN gives you a chance to let your opinion be heard with their new “Greater Than” capsule collection. Of all the pieces, my favorite has to be this: Read More »

When people talk about the most infamous teams in NBA history, it’s always fun to reminisce about the Portland Jail Blazers. Damon Stoudamire. J.R. Rider. Rasheed Wallace. The basketball world (and local authorities) couldn’t get enough. Now, continuing their signature “Dynasty” series, UNDRCRWN has teamed up with Portland’s Compound Gallery to give you a chance to own a piece of history. Read More »

Some moments live on forever. This is one of those moments. I’m sure Chris Childs still talks to his boys about this, while Kobe has added some hardware to the mantle that’s allowed him to forget. Now, UNDRCRWN gives you a chance to read between the pixels to see hoop history repeat itself. Read More »

I need to get something off my chest: I am obsessed with foam fingers. I don’t know what it is, but I think they’re awesome. In August, my friends at the Miami Heat sent me one of their three-player foam hands that had not one, not two, but three foam fingers to give love to Dwyane Wade, Chris Bosh and LeBron James all at the same time. Now, with the NBA Finals just four wins away, UNDRCRWN has “flipped” the concept and has the perfect gift for Heat Nation. Read More »

Not that UNDRCRWN needed a reason to drop some new heat, but honoring the youngest MVP in league history is as good a time as any. Sprinkled with iconic Chi-Town graphics, the “Chicago’s Finest” tee is a must-have for any fan of No. 1. Check it out in three colors after the jump. Read More »

Not that UNDRCRWN needed a reason to drop some new heat, but the start of the best week in sports is as good a time as any. With designs that honor some of the most legendary college basketball teams, people and moments of the past 20-plus years, check out six t-shirts from the “March Madness” Collection dropping today. Read More »

You can’t imagine how many people have hit me up today asking for my thoughts on the Kendrick Perkins/Nate Robinson trade. At first, I was as surprised as any of you. But after realizing at the start of the season that we (I’m speaking as a Celtics fan here) wouldn’t have the money to be able to re-sign Perk this summer, I knew there was always the chance that he wouldn’t be there for the quest to Banner 18. But for those of you that wanna blame Danny Ainge, you can cop this. Read More »

After the critically acclaimed “L.A. Blake” t-shirt, UNDRCRWN is back with part two of their Blake Griffin series. They’ve made their pick for the dunk contest, and they’re putting their money behind “The Rim Reaper.” Check out the four colorways after the jump. Read More »

If you’ve watched Gilbert Arenas play more than once this season, you know that he switches up his shoes for every game. And thanks to his new microsite and Twitter account, you can keep tabs on all the heat that the NBA’s self-proclaimed (and well-deserved) Sneaker Champ is wearing. There, you will be able to comment and eventually give him advice on what to wear next. But if you want to be an official member of the movement, you need two get the following t-shirts from UNDRCRWN. Check ‘em out: Read More »

Without a doubt, Blake Griffin has been the most exciting player in the NBA this season. So in anticipation of NBA All-Star Weekend this February, our fam at Tradition and UNDRCRWN have collaborated to bring you a piece of the action. Introducing the limited edition “L.A. Blake” t-shirt. Exclusive to Tradition’s two shops in Thousand Oaks and Ventura, these tees will be available starting Wednesday, Jan. 19. Can’t wait? We got you. Read More »