TAG: Where Amazing Happens

NBA, Video / May 24, 2011 / 1:00 pm

2011 NBA Finals Commercials From The Philippines

Dahil Amazing Talaga, that’s Filipino for Where Amazing Happens. And if you know anything about the Philippines, you know the people there are crazy about the NBA. So with the Finals starting up pretty soon, check out three commercials that have been airing on ABS-CBN Sports to get people psyched.


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Video / May 2, 2011 / 7:30 pm

Clip Of The Day: Mel Gibson NBA Encouragement Parody

After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, people did. After checking out these four spots, and one starring Lindsay Lohan, watch Mel Gibson before his fall from greatness.


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Video / Apr 25, 2011 / 6:00 pm

Clip Of The Day: Lindsay Lohan NBA Encouragement Parody

After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, people did. After checking out these four spots, watch one starring Lindsay Lohan. Priceless.


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Video / Apr 21, 2011 / 6:00 pm

Where Amazing Truly Happens: NBA Encouragement Parodies

After the resounding success of the NBA’s “Encouragement” campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it. Thankfully, someone did. Check out four such spots. This is where amazing truly happens…


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NBA, Video / Mar 9, 2011 / 3:00 pm

Where Amazing Happens: The Mystery Finally Revealed

After posting all five commercials, and an interview with the man behind them, people kept asking us the same thing: How do they do that? Take a minute to go behind the scenes of Steve Nash‘s spot to see the mystery finally revealed.


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NBA, Video / Feb 4, 2011 / 5:30 pm

Stephen Curry’s Where Amazing Happens Commercial

After seeing Kevin Durant talk to the future, Amar’e Stoudemire shooting in an empty gym, Steve Nash practicing back home in British Columbia, and Chris Paul running in high school, check out the last “Encouragement” spot starring Stephen Curry. Watch as a young Steph shoots with his father, Dell Curry, when he was on the Raptors.


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NBA / Jan 26, 2011 / 2:15 pm

Meet The NBA’s Marketing Genius

Meet The NBA's Marketing Genius

By now, you’re probably well aware of the NBA’s “Encouragement” campaign, the latest iteration of Where Amazing Happens. Using archive footage of NBA superstars when they were younger, they’ve inserted a person via green screen as if they were talking to the player at the time, encouraging them. That new footage is then synched with the old footage to make it seem as if the person that was filmed is in the same shot. It’s like Back to the Future, but better.

With the new spot starring Chris Paul at West Forsyth High School debuting tonight, we got up with Danny Meiseles, Executive Vice President and Executive Producer of Production, Programming & Broadcasting for NBA Entertainment, to talk about the campaign. Read More »

NBA, Video / Jan 26, 2011 / 1:45 pm

Dime Exclusive: Chris Paul’s Where Amazing Happens Commercial

After seeing a young Kevin Durant talk to the future, a young Amar’e Stoudemire shooting in an empty gym, and a young Steve Nash practicing back home in British Columbia, check out the latest “Encouragement” spot starring Chris Paul at West Forsyth High School before it debuts on-air tonight.


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NBA, Video / Jan 17, 2011 / 11:00 pm

Sneak Peek: Steve Nash’s Where Amazing Happens Commercial

After seeing a young Kevin Durant talk to the future, and a young Amar’e Stoudemire shooting in an empty gym, check out the next installment of the NBA’s Where Amazing Happens campaign called, “Encouragement.” This one stars Steve Nash practicing at St. Michaels University in Victoria, British Columbia. Once again, it’s amazing.


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NBA, Video / Dec 22, 2010 / 2:30 pm

Sneak Peek: Amar’e Stoudemire’s Where Amazing Happens Commercial

After seeing a young Kevin Durant talk to the future, check out the next installment of the NBA’s Where Amazing Happens campaign called, “Encouragement.” This next one stars Amar’e Stoudemire shooting in an empty gym. Once again, it’s amazing.


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