You’ve already seen the action from Day 1, Day 2 and Day 3. And now that the World Basketball Festival is over, take a look at all the action from Day 4. Can’t wait for next year!

It’s safe to say that the guys at Nike take care of their own. So with five national teams – United States, France, Brazil, China and Puerto Rico – in town for the World Basketball Festival, they decided to lace their guys with a nice parting gift before they went off to the World Championships. Throughout the weekend, Nike gave each team captain a box, and as the teams return from the World Championships in Turkey, each team member will receive one as well. The limited edition boxes are for the players to keep the shoes they played in, the jersey they wore and hopefully the medal they take home. Check out each team’s box after the jump. Read More »

As Day 4 of the World Basketball Festival comes to a close, take a look at all the action from Day 3. Can’t wait for next year!

When we posted pictures and info about The Ball Room yesterday, people were really feeling it. So if you still haven’t made your way through, watch this.

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While the World Basketball Festival‘s name implies fun and games, there are some ballplayers on a serious mission in New York City this weekend. Sometime in between today’s exhibition versus Team France and the beginning of the FIBA World Championship, Coach K still has two cuts to make from Team USA — which meant the guys believed to be on the borderline needed to do something impressive during yesterday’s scrimmage against China … Read More »

As Day 3 of the World Basketball Festival comes to a close, take a look at all the action from Day 2. You might want to hop in your car and get here.

Ever wonder what it’d be like to be an NBA player? Besides all the time you spend practicing, playing and traveling, you’ve always gotta stop through and show love to the fans. First we had Dwyane Wade and Chris Paul, then Russell Westbrook, and now the NBA’s leading scorer is making his way to Harlem. So after a long day of catching all the action at Rucker Park, stop through House of Hoops tonight for a Q&A with Kevin Durant. You won’t want to miss it. Read More »

If you’ve been around New York City for the past month, you’ve probably seen a huge bus driving around with a giant Kevin Durant picture on it. Well, that’s the Nike Mobile Unit. Built especially for the World Basketball Festival, these guys are everywhere! And why not? Offering exclusive product and customization, once you step onboard, you next destination is fresh. Check out what they’ve got inside. Read More »

You’ve seen the gear designed specifically for the World Basketball Festival, but have you copped it yet? The colors. The countries. The players. The shoes. The jerseys. The gear. Maybe you’ve seen the pictures dotting the viral landscape. Maybe you planned your whole summer around the NYC leg of Team USA’s quest for World Championship gold. Whether you’re a basketball enthusiast going through summertime withdrawal symptoms or a sneakerhead who’s just got to have the next hottest thing, BLVD 134 is the place to be. It popped up in July, and it’s holding it down for Nike, Jordan Brand and Converse along with some limited edition customization. If you’re going to hit up The Ball Room, walk down the block and check out BLVD 134. Read More »

After Dwyane Wade, Carmelo Anthony, Chris Paul and Michael Jordan showed up at Rucker Park for the morning session of yesterday’s World Basketball Festival, there was only one way Nike could potentially one-up themselves: Bringing Kobe Bryant up to 155th & Frederick Douglass for this morning’s session.

While a group of local kids were running through their paces at the Chainlink Fundamentals clinic, Kobe suddenly appeared in front of them — causing about half of them to freeze in their defensive slide drills while jaws hit the floor. Read More »